Welp, go figure. Just a few months after we wrote about embracing the double opt-in for email lists after switching to MailChimp, they’ve done an about-face on their opt-in policy and made all of their forms single opt-in by default. Looking at the reaction from the MailChimp community, it seems to be a controversial move,…
Here at Solamar, we just finished a big switch from Infusionsoft to Mailchimp for all of our online forms / email management. While Infusionsoft is great, we just didn’t need that powerful of a system for what we were trying to accomplish with it, and Mailchimp is our total fave if you don’t need all…
Email is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email…
Attracting visitors to your website is no easy task, but it’s only the first step in establishing a meaningful and profitable online relationship with your potential customers and deepening your connection with existing customers in a way that leads to repeat business. Your website has the potential to be a powerful marketing vehicle and function…
Everyone knows that e-newsletters create and build relationships with customers and clients. Plus, e-newsletters provide you with a vehicle for ongoing one-on-one messaging and communications. When people subscribe, they are giving you permission to contact them, and in turn, expect reliable, useful information. Instead of helpful content, unfortunately, I often see e-newsletters that are only…
Want to grow your business using online marketing? Then growing your email list is one of the smartest moves you can make. Email marketing is a proven way to cultivate relationships with highly interested prospects. When they trust you with their email address, they are raising their hand and letting you know they’re interested. By…
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