Welp, go figure. Just a few months after we wrote about embracing the double opt-in for email lists after switching to MailChimp, they’ve done an about-face on their opt-in policy and made all of their forms single opt-in by default.
Looking at the reaction from the MailChimp community, it seems to be a controversial move, especially since MailChimp has spent years trying to convince people that double opt-in is the one true way. Personally, I’m for it. While I believe that double opt-in is still a much more secure way of doing things, and leads to higher-quality leads, I also think having a choice to do things the way you want is better. There are certainly instances where a single opt-in, which requires no more input from the user once they enter their information the first time, leads to a much smoother user experience.
However, rather than let you make that choice on your own time, MailChimp has decided to convert all of its forms to the single opt-in unless you go in and tell it not to. They started this process early last week, but it wasn’t live for everyone until last Friday. If you’ve been using double opt-in on any of your Mailchimp forms, and you don’t want them to become single opt-in, you’ll need to take action to make sure they continue to operate as intended. Stick around, and I’ll walk you through it. Continue reading
Email is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters. 
Attracting visitors to your website is no easy task, but it’s only the first step in establishing a meaningful and profitable online relationship with your potential customers and deepening your connection with existing customers in a way that leads to repeat business.
Everyone knows that e-newsletters create and build relationships with customers and clients. Plus, e-newsletters provide you with a vehicle for ongoing one-on-one messaging and communications. When people subscribe, they are giving you permission to contact them, and in turn, expect reliable, useful information.
Want to grow your business using online marketing? Then growing your email list is one of the smartest moves you can make.
I’d say it’s common marketing knowledge at this point that utilizing an email newsletter (or ezine) for your business has many benefits, but for those who are new to the party, let’s have a refresher, shall we?
