Online Search

How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

BySheila

When you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun…

6 Tips to Improve Your Local SEO

ByMonica

Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO. It’s true that Google knows…

How to Increase Referral Traffic to Your Website

ByMonica

If you’re looking to attract more leads and generate more business from your online marketing efforts, your primary goal should be to drive more traffic to your website. Low traffic means not enough people are checking out what you have to offer. Higher traffic means more potential customers. One way to boost your traffic relatively…

5 SEO Tricks That No Longer Work

ByMonica

SEO changes all the time. Staying in the know when it comes to search engine updates and best practices is far more than a full-time job. However, if you want to avoid getting penalized by Google or falling for inflated promises based on outdated tricks, it’s important to know which one-time “tried and true” tactics…

Google Is About to Penalize Your Popups!

BySam

As far as marketing tools go, popups are getting on in years. Though they remain incredibly popular today, popups have become an increasingly annoying fixture of the web experience, especially as we transition into a mobile-dominant browsing space. Because of the limited screen real-estate afforded to most mobile devices, even popups that only took up…

Design | Development | Online Search | Search Results | Techy Love

How to Design a Search Page That Goes Above and Beyond

BySam

When bouncing around the interwebs accomplishing the various tasks of my day, I am often confronted with a strange disparity. I’ll stumble across a competently or even beautifully designed site, but when I attempt to use it’s search function I find that the search results page hasn’t been given the kind of love and attention…