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Tapping Into Google’s Featured Snippet Box

In 2014, Google introduced featured snippet boxes, an exciting new way to give users the quick answers they’re seeking. According to Google, “When a user asks a question in Google Search, we might show a summary of the answer in a special featured snippet box at the top of the search engine results page (SERP). This featured…

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You Better Be Responsive, Or Google Will Get You

As is it’s habit, Google is getting ready to make another major alteration to their search algorithm, and there has been a lot of chatter about what it is going to mean for us web denizens, so I thought I’d clarify it for you. Here’s the deal ­— on April 21, Google will be adding a…

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Stop Playing Hide and Seek! Get Current in Online Searches.

Expert marketers are always up-to-date on what’s happening in the news and pop culture. They anticipate and quickly adapt to changes as they occur. Especially when it comes to online search (also called SEO). But with Google changing its algorithms 500-600 times a year, that’s no easy feat. Hubspot says, “With so many updates happening…

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