Category Archives: Online Video

3 Tips for a Killer Background Video

background videoSo you want a background video for your website, and for good reason! Sure, they’re all the rage right now, but you’re not just jumping on the bandwagon. You recognize that the popularity of background videos in modern web design is for a reason. They look fantastic when properly implemented, breathing life into what is often a pretty static medium.

However, improperly implemented they can have a pretty negative impact on both your site’s aesthetic and it’s performance.

Well, we certainly don’t want that! So how do you make sure your background video is helping your site instead of hurting it? Stay tuned, and we’ll stick a few tips to the wall. Continue reading

Cash-In on Video Marketing for Your Business

online videoIf you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton.

If you want to be one of the “cool kids,” online video is where your business should be in 2017. Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.

Another source cites that, “YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently 300 hours of video uploaded to YouTube every minute of every day—5 hours of video content every second…More than half of all web traffic after 5PM is ALREADY video traffic—YouTube, Netflix, and other companies serving as prime video platform.”

While it has a much smaller niche audience than YouTube, Vimeo is also great for online video hosting, because your audience does not have to sit through pre-roll ads.

Whichever format you use for hosting in 2017, according to Forbes, “Live video will continue to grow.” Hopefully, you and your business are cashing in on this trend with video infiltrating your website, blogs, social media, and emails. Continue reading

5 Tips For Effective Web Video in 2015

camera-690163_640Given how ubiquitous web video has become, it surprises me how often I stumble across a site that hasn’t implemented that video very well into their design. Even a few years ago it was moderately acceptable for your video to appear a little janky, but those days are over.

The tools for excellent video production are now well within reach of the average content producer, and the technique for making sure that video displays seamlessly within you design across a range of devices is well established.

So, don’t settle for less! Follow these simple tips, and we’ll have your website’s video looking fantastic in no time. Continue reading

The Scoop on Periscope: Are You Live Video Streaming Yet?

periscopeIn case you haven’t noticed, we’re in the midst of yet another social media trend that’s growing like wildfire.

Now, not only do we have people live-tweeting and Instagramming their lives, but we’ve entered the realm of live video streaming, directly from your smartphone, out into the digital universe, viewable by anyone who downloads the app and follows your account.

So the skeptics have gone from asking, “why tell the world what you’re eating for breakfast?” to “why would anyone want to see a picture of your lunch?” to “why would anyone want to watch you eat dinner?”

Meanwhile, the early adopters are jumping right in to stream live to their followers, ‘scoping out the latest social media landscape, and playing around with creative ways to connect with their audience. Continue reading

Make Video Work for Your Website

sol-blog-videoAccording to eMarketer, the category of digital advertising as a whole is up immensely, growing 44% from 2012 to 2013, to an estimated $4.15 billion. That’s a lot of growth!

According to,  “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another benefit? In that same survey, sites that had an introductory video on their homepage saw a 10% increase in their conversion rates.

Not bad, huh? With stats like these, it is no wonder that video will account for two-thirds of the world’s mobile data traffic by 2016.

If you aren’t using video yet, here are some tips for when you bring video to your website:

Keep your site simple.

Getting carried away is easy — we all want to include as much info as we can on our sites, but remember that when visitors are bombarded with something (be it fancy-schmancy text, a lot of text or even too many graphics) their eyes get tired and they leave your site.

The cure? Video. By including just one simple video on your homepage, you give readers a reason to stay — and you give their eyes a rest!

Chances are, they clicked on your site for a reason — they want to learn more about you and your brand.
This is the perfect opportunity to make yourself known. Consider it an introduction. With a clear and to-the-point title and a simple subtitle, use this space to tell us who you are. You can say so much more in a  video than in a cluttered design. This brings us to our next tip.

Be Real

The idea when you use video on your marketing page is to engage and connect with viewers. Now, this may sound like a task, but it doesn’t have to be.

If you are going to speak directly to the camera yourself, try to imagine you are chatting with a friend. Be positive and warm.

Here at Solamar, many of our clients are incorporating “real” video into their sites — and doing so beautifully.

Kat Perkins, a contestant on the popular TV show, “The Voice” was able to create a simple, yet captivating homepage through use of video.

Sure, Perkins is skilled in performing for a camera — but don’t be intimidated if you’re not! Even those of us that are less experienced in front of a camera can stand out in our videos. Proof of that is Brook Kreder, Founder of “The Sole Revolution” and an avid runner. On Kreder’s site, she uses testimonial to deliver her message. By letting a client tell her story for her, Kreder not only promotes her brand, but she lends credence to her product.

Another Solamar client, Kimberly Doehnert, is an example that your videos can be casual — yet still deliver a big punch. By taking us inside her gym, Doehnert makes her video relatable… and real. Doehnert also does a great job of keeping her design simple and fuss-free.

Be True to Your Brand

Thankfully, there are plenty of inspiring examples of video in web to show us how to add this peppy design element without sacrificing beautiful design.

When you are bringing video to your page though, always keep your brand in mind.

It is great to be creative, but always stay consistent with your brand voice. Unsure how? Look to Oreo (yep, still making those delicious round cookies) or Nike’s Jordan brand (still good looking and functional).

One look at either site, and you see that both are consistently true to their brand. Oreo was always a simple, child friendly snack – and their videos are too! Jordans have always been considered cool and authentic by athletes. Their video carries this message on.

Want to kick it up a notch? Consider product videos, video contests, or even a fun play on words (remember Kmart?)

At the end of the day, video should be fun, engaging and educational. Need help, or just love the examples we’ve shown you? Give us a shout! We have the expertise and experience you need.

Does Your Small Business Need an Online Video?

color-barsThe answer to the title questions is a resounding, “YES!”

In the 21st century, no business gets and keeps customers without tapping into video. Whether it’s on YouTube or Vimeo or embedded on your Website, video has become ubiquitous and an integral part of consumer research and Web surfing. Video not only increases branding, it also will increase the likelihood of a consumer purchase.

According to Donna Fuscaldo of FOXBusiness, this is why small businesses have to follow their larger corporate brethren and embrace this medium. “Done right, video can put potential customers at ease and, at the same time, create a huge and loyal following without having a huge budget to spend on advertising and marketing…and the pay back to the business is immeasurable in terms of reaching thousands if not hundreds of thousands of potential customers.”

One of IBM’s top 6 effective marketing tips for small business for 2014 and beyond is to “Post Video.” Its research points out that, “…90 percent of online traffic goes to video content, and YouTube accounts for 28 percent of all Google searches—with more than 1 billion unique users visiting YouTube each month. People—89 million of them—watch a whopping 1.2 billion online videos in the U.S. every day.”

You bet it’s important for one of those videos to be for your company and your products or services! Continue reading