Category Archives: Phase 1

Blueprint for a Killer Business Plan — Part 3: How You’re Going to Make Money

This third post in our blog series, “Blueprint for a Killer Business Plan,” (here are Part 1 and Part 2.) will help you write the part of your business plan that tells How You’re Going to Make Money. It defines what products or services you are selling and what marketing strategies you’ll be using. Continue reading

Blueprint for a Killer Business Plan — Part 2: Defining Who You Are

This second post in our blog series, “Blueprint for a Killer Business Plan,” (Here’s Part 1) will help you write the part of your business plan that tells the world Who You Are. Here we’re going to going to deliver the info you need to:

  • Refine your executive summary
  • Clarify your business description
  • Simplify your business positioning

Continue reading

Blueprint for a Killer Business Plan — Part 1: Before You Start

One thing that’s super important when starting any new business is to plan out your vision for it. To succeed and get financing, you must create a rock-solid business plan that clearly explains your goals and missions, including:

  • Who you are
  • What you are all about
  • And how you’re going to make money

We’re going to help you do just that with a new series of posts we’re calling “Blueprint for a Killer Business Plan.” This first post will help you better understand business plans. Before you even start writing one, we want to make sure you know what it’s all about.

Then over the next few months, we’re going to deliver a series of blogs with more of the steps and tips to make creating a killer business plan practically stress-free. Continue reading

Making a Name for Yourself — 8 Tips for a Better Identity

Whether you’re starting a new business or renaming your current one, it’s not easy to play the “name game,” where you discover the perfect name that has not already been used by another organization. The naming process is especially formidable, intimidating and frustrating when you think of all the descriptive and powerful names that have already been snatched up in the past few decades — think of the ocean of app and business names we all live afloat in these days!

Of course, you don’t want to make a mistake that could cost you in lost business or have a wishy-washy, non-descriptive brand identity. That means you should select a name that’s not too narrow in focus, not too generic, and not too suggestive of the wrong thing.

To help you avoid the mistakes, disappointment and stress on your naming journey, we want to offer these 8 tips to help you best meet your naming goals: Continue reading