There’s been explosive growth to podcast listeners over the past few years, and the popularity of podcasts is continuing to rise. To say that podcasts are “having a moment” would be an understatement, according to industry research data.
- According to an Edison Research study, an estimated 67 million people listened in 2017, roughly 25% of the U.S. population over age 12, up 45% from 2015, and up 180% from 2009.
- eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Podcasting was once regarded as a self-indulgent hobby for individuals who liked to listen to the sound of their own voice. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. Like blogs and social media, podcasts are an easy and effective way for people just like you to share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.
According to Entrepreneur, some experts have gone so far as to deem podcasting “the next marketing frontier.”
So you want to start a podcast, eh? Well, good on you! We wrote earlier this year about how podcasts can help spice up your content, and since then podcasts have shown no sign of slowing down in popularity.
The problem is, though lots of people are ready to jump on the podcast bandwagon, not everyone knows what is entailed in doing so, at least in terms of producing a professional quality podcast that has a chance to succeed in a crowded marketplace.
The fact is, anyone can podcast! It involves a relatively small financial commitment, and technology that can be learned with a little bit of elbow grease and a basic understanding of computers and the internet. So let’s dig into what’s involved in starting a podcast, and by the end, you should have pretty good idea of what’s involved and whether it’s for you. Continue reading
If you want to achieve and sustain a competitive advantage, you must provide a wide variety of high-quality content, including regular blog posts. “Variety’s the very spice of life,” said Poet William Cowper’s nearly 300 years ago, and it’s as relevant today. So, you shouldn’t limit yourself to blogs.
In fact, Hubspot says that, “Although blogs are still very popular, audiences are somewhat limited in how they can consume them—you can’t read a blog at the gym or while driving, for instance.” One solution is podcasts!
Podcasting is a great way for you and your organization to connect with your peeps and personify your brand while varying your content channels, thus allowing audiences to engage with content wherever, whenever, and however they want. Podcasts are on-demand with no commercial interruptions… kind of like Netflix and other streaming services are to TV viewing. Continue reading
You spend a lot of time researching and writing all those blogs and other content. Then, people read them. After which, the content dies a slow and painful death. R.I.P.
Don’t let that happen! Instead, find new ways to bring your content back to life, reach new and larger audiences, and be green, as well. It’s possible to keep content out of the graveyard when you reuse, recycle and repurpose your content.
Think about it…not everyone likes to read blogs. According to Huffington Post, “… creating other forms of content gives you an opportunity to engage people with different learning styles.”
“One of the best ways to continuously make quality content available is to repurpose your existing content. Repurposing content saves you time and allows you to get more mileage out of your efforts. Reusing what you already have in a creative way is practical and makes good business sense,” as we said in a previous Solamar post.
First consider what content is evergreen, popular, or could use a little updating. Then consider these 9 ways to give your content a new lease on life. Continue reading
Want to establish yourself as a credible authority within your target market and a trusted resource among your prospects and loyal clients? Want search engines to love you and conversions to rise? Then putting out valuable and relevant content is critical to your success. To be most effective in your online marketing, your content should be both useful and fresh. So sitting down now to develop a content calendar for 2016 will help you stay consistent and stick to your plan throughout the year. Continue reading
Creating content that showcases your expertise is a powerful way to raise awareness about what you offer, enhance your credibility, visibility, and reputation, position your company as a go-to resource for your target market, increase your web traffic, attract more leads, and grow your business.
Implementing a solid content marketing strategy requires committing to both quality and consistency; and producing good quality content takes time, focused effort, and dedication. One of the best ways to continuously make quality content available is to repurpose your existing content. Repurposing content saves you time and allows you to get more mileage out of your efforts. Reusing what you already have in a creative way is practical and makes good business sense. Continue reading
As a small business owner, establishing yourself as an authority in your field means that you are setting yourself up to be seen as an expert, go-to resource, trusted advisor, and thought leader. Sharing your knowledge and expertise online with quality content in a strategic way enables search engines to position you in front of your prospects and customers so that you can become more easily found and recognized as a leader in our industry.
Developing and sharing content consistently that is meaningful and useful to your target audience serves the function of building trust. When your potential customers have already consumed your content prior to contacting you, they are already seriously considering working with you. They are primed and ready for your sales conversation and more likely to convert to a paying customer.
Here are 7 tips for using content to build your authority: Continue reading