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How to Plan a Successful First Online Launch

If you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours…

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How to Use Facebook Live to Get Personal While Going Public

It’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps…

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Drive Traffic to Your Webinar with These 9 Terrific Tips

A free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and…

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Upselling and Cross-Selling For Happiness and Profit

Upselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want. Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use…

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In Depth: New Brand from Scratch (Part 3 of 3)

In this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through…

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In Depth: New Brand from Scratch (Part 2 of 3)

In this 3-Part series, we walk through building a brand from scratch. In Part 2, armed with a good sense of identity after the intensive self-reflection exercises in Part 1, the brand is now ready to advance to the implementation stage and make some solid decisions. Get Real It’s time to level-set and refer to…

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