Whether you’re taking a new website live or just posting your latest blog post, chances are you’re under a deadline and in a hurry to get across the finish-line. You’re excited to show off your latest creation, and ready to move on to the next thing in your queue, so you finish up, give it all a quick glance, and then take it live!
High-fives all around! Everybody loves what you’ve done and they…wait a minute. Is that a typo? And why is that section completely broken?! Oh, no!! You’ve pushed the go button too soon, and your work is riddled with errors.
Alright, it’s usually not as dire as I’m making it out to be, but rushing to get your work out the door is often the root cause of it not being 100% free of mistakes. The good news is, you can solve this problem yourself by building a period of testing/proofing into your workflow. Stay tuned, and we’ll go through a few tips for hunting those pesky bugs. Continue reading
For many, many years now, Solamar has relied on the project management service Basecamp to manage our team and all of our projects, but recently we’ve begun to run up against the limitations of Basecamp’s offerings.
This is partially because the version of Basecamp we use (Basecamp Classic) is no longer the focus of the company who created it (formerly called 37Signals, now called just Basecamp). They’ve moved on to newer versions of the Basecamp project management system, and while they maintain Basecamp Classic, most of their energy is on development of their new systems.
However, their new systems weren’t really a good fit for us and so we soldiered on with Basecamp Classic. We’ve spent almost a year searching for a new project management system that would serve us well, both now and into the future.
Today, I am happy to announce that our winner is Teamwork Projects, and I’d like to spend a little time talking about it, and why we chose it. Continue reading
When you’re running a small business, it’s tempting to do everything yourself. Because you’re attempting to keep operating costs low and maintain control, you may be resistant to hiring the help you need.
But whether your goal is to grow and scale your company or to sustain your current level of success without burning out, you’re sure to benefit from smart outsourcing. If you’re a solo operator, or even if you have a small team, it’s unlikely that you have both the skill set and the bandwidth to handle all of your business needs effectively.
Outsourcing is the process of assigning specific tasks to someone outside of your business so that you and your employees have the time and space to concentrate on growing and running your company. Continue reading
If you use Facebook as a marketing tool to grow your business, there’s a good chance that you’re wasting time by getting distracted in the process. Whether you pop into Facebook to schedule a status update on your business page, check your notifications, or peek at ad’s performance, what should have taken 15 minutes suddenly sucked you in for 45.
You had good intentions, but then you saw a political rant that made your blood boil, a super cute photo of your friend’s new rescue dog, a hilarious dance video, or an inspirational quote… and where did the time go? Sound familiar?
You either need laser-focused discipline, or better yet — the Facebook Business Manager. It’s a time saver and saving grace for many social media managers and small business owners, and it’s much more convenient to use. When you log in to the Facebook Business Manager, you can bypasses the cat memes and controversy to land directly on a dashboard and get down to serious business. Continue reading
When Solamar started, we were completely virtual. In those days, the decision was made both out of necessity and a desire to escape from the confines of the traditional corporate environment. For five years we stayed that way, but as we grew, we wanted to have a place to call home, so we opened a fantastic space in Birmingham, AL, in which those of us who live there have been happily working away for the last four years. Now, with nine years of business under our belt, and a staff that’s grown to around 20 people, we’ve decided to return to our roots and go virtual once again. Continue reading
Fall is finally here. The kids are back in school, your summer vacation has come to an end, and it’s time to get back into your groove. Not that entrepreneurs fully indulge in the lazy days of summer, but marketing activity does tend to slow down a bit as small business owners step away from their laptops for some fun in the sun.
But if you slowed down your marketing, you may be noticing business is a bit slower than you would like right now. If you have a new program or product launching soon or you’re ready to ramp up your sales, it’s time to get moving with your marketing. Now that you’re back into the swing of things, here are 3 ways to get supercharged for your next campaign:
One of the best ways to supercharge your own marketing is to get inspired by marketing and promotions by other businesses. But rather than looking around your own industry, seek inspiration elsewhere. If you look for inspiration from people in your bubble, you might find yourself inadvertently copying what they do, blending in, or worse yet, getting caught in the comparison trap.
Instead, look around you for inspiration from… Continue reading
Sure and begorrah! ‘Twas on St. Patrick’s Day, I read a post by Joel Klettke that had an “evergreen” (sorry about that pun) message about constantly being overdue. When it comes to scheduling, he said, that being tardy all the time is much like the white rabbit in Alice in Wonderland, who was always, always late. The downfall of many plans, he continued, is that they aren’t planned very well, if at all.
I was immediately nodding in agreement with his premise: If you want your marketing schedules to go off without a hitch, you need to do some serious planning, allowing time for every stage of the process.
Klettke put it all into perspective with, “If you fail to plan, you plan to suck.” And, he goes on to say, “Don’t wing it. Don’t be overly optimistic. Don’t count on assets who can’t deliver. And above all, don’t shirk documentation—because process makes perfect.”
At Solamar we’ve found that if you want to avoid delays, it helps to follow these 10 simple tips: Continue reading