Sure and begorrah! ‘Twas on St. Patrick’s Day, I read a post by Joel Klettke that had an “evergreen” (sorry about that pun) message about constantly being overdue. When it comes to scheduling, he said, that being tardy all the time is much like the white rabbit in Alice in Wonderland, who was always, always late. The downfall of many plans, he continued, is that they aren’t planned very well, if at all.
I was immediately nodding in agreement with his premise: If you want your marketing schedules to go off without a hitch, you need to do some serious planning, allowing time for every stage of the process.
Klettke put it all into perspective with, “If you fail to plan, you plan to suck.” And, he goes on to say, “Don’t wing it. Don’t be overly optimistic. Don’t count on assets who can’t deliver. And above all, don’t shirk documentation—because process makes perfect.”
At Solamar we’ve found that if you want to avoid delays, it helps to follow these 10 simple tips: Continue reading