One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.
One of the great things about WordPress is that it’s already optimized for Search Engine Optimization (SEO), so just by installing it, you’ve taken a major step towards lifting your place in the rankings. But that doesn’t mean you can’t do a lot more than what it provides by default. To that end, we used to use a plugin called the All-in-One SEO Pack, but a little less than a year ago we made a switch to a new SEO plugin called Yoast SEO.
With a year of testing under our belt, we can now safely recommend it to you! And for good reason. While All-in-One SEO Pack was no slouch, Yoast SEO goes that extra step further in functionality and ease-of-use, making it a no-brainer for our go-to SEO plugin.
So why choose Yoast SEO? Stay tuned, and we’ll look at some details. Continue reading
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO.
It’s true that Google knows where a user is when they search. So it will skew search results depending on where they’re located for their convenience. For example, if I’m in Atlanta, Georgia, and I search for a Bikram yoga studio, the results will show studios in Atlanta more prominently than studios in New York City.
But that doesn’t mean you can afford to ignore local factors when it comes to SEO. Local SEO is sometimes considered trickier than general SEO simply because additional factors are taken into consideration. The following tips will improve your local SEO and make a positive difference in driving traffic to your website. Continue reading
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance?
Maybe you’re simply filing it under “good to know,” because you’re satisfied that people are actually visiting your website, reading your content, and your traffic is growing steadily. Perhaps you’re using what you find to learn more about your readers and potential customers. With a little digging, there’s a wealth of information at your fingertips.
But something that I’ve noticed small business owners often overlook is the opportunity to use content performance metrics as actionable feedback. How well your content performs or how poorly it performs can provide a roadmap for what direction to take next.
The following simple tips will help you use the information you discover about content performance in Google Analytics to your advantage: Continue reading
SEO changes all the time. Staying in the know when it comes to search engine updates and best practices is far more than a full-time job. However, if you want to avoid getting penalized by Google or falling for inflated promises based on outdated tricks, it’s important to know which one-time “tried and true” tactics can get you into trouble now.
Here are 5 old-school SEO tricks you can skip, because they not only don’t work — they work against you. Continue reading
As far as marketing tools go, popups are getting on in years. Though they remain incredibly popular today, popups have become an increasingly annoying fixture of the web experience, especially as we transition into a mobile-dominant browsing space. Because of the limited screen real-estate afforded to most mobile devices, even popups that only took up a modest portion of the screen on desktop usually become full-screen on mobile, blocking out all content until you win a game of “Find the X” and manage to close the thing.
When bouncing around the interwebs accomplishing the various tasks of my day, I am often confronted with a strange disparity. I’ll stumble across a competently or even beautifully designed site, but when I attempt to use it’s search function I find that the search results page hasn’t been given the kind of love and attention that the main pages or posts of the site have.
This is a major missed opportunity. The person who lands on your search page has already decided that your site is one worth delving deeper into, and to make the process of finding the info they are looking for difficult or unattractive is to take a prime lead-gen opportunity and squander it.
How do you take a generic search results page and make it sparkle? Stick around and I’ll give you a few pointers! Continue reading
Search engine optimization has changed a lot over the past few years. You have to pay attention to SEO guidelines to make sure your website shows up competitively in the search engines, like Google. The good news is that WordPress is built as an SEO-friendly content management system (CMS) to help make your life easier.
But, SEO is only the beginning of how searchers find and want to click-through to your web pages. You need to pay special attention to your meta descriptions, as well. Continue reading