When most people think about their site’s search engine optimization (SEO), they’re thinking about their copy, content, keywords, metadata and tags. In other words…words. This is completely understandable! Using the correct language and terms in the right places is a huge factor in making sure your site is optimized properly. But that doesn’t mean that…
One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These…
SSL. If you’ve dipped your toes into the web design & development world at all in the last few years, you’ve probably heard these three letters bandied about. But what do they mean, and why should you care?! In a word, security. Web security has become increasingly important these days, what with those young whippersnapper…
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO. It’s true that Google knows…
“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as we wrote in a post a few years ago. (Check out the same post to learn more.) A #hashtag is a type of label used…
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance? Maybe you’re simply filing it under “good to know,” because you’re satisfied that people are actually visiting your website, reading…
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