One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.
One of the great things about WordPress is that it’s already optimized for Search Engine Optimization (SEO), so just by installing it, you’ve taken a major step towards lifting your place in the rankings. But that doesn’t mean you can’t do a lot more than what it provides by default. To that end, we used to use a plugin called the All-in-One SEO Pack, but a little less than a year ago we made a switch to a new SEO plugin called Yoast SEO.
With a year of testing under our belt, we can now safely recommend it to you! And for good reason. While All-in-One SEO Pack was no slouch, Yoast SEO goes that extra step further in functionality and ease-of-use, making it a no-brainer for our go-to SEO plugin.
So why choose Yoast SEO? Stay tuned, and we’ll look at some details. Continue reading
SSL. If you’ve dipped your toes into the web design & development world at all in the last few years, you’ve probably heard these three letters bandied about. But what do they mean, and why should you care?!
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO.
“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as 
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance?
When you think of marketing, what comes to mind? You’re probably thinking of promotional activities that drive customers to your business—advertising, social media, newsletters, blogging, search engine optimization, tradeshows, sponsorships, networking, speaking, and more. Something that may not come to mind is customer service, but strong customer service is actually an essential part of successful marketing.
