When most people think about their site’s search engine optimization (SEO), they’re thinking about their copy, content, keywords, metadata and tags. In other words…words.
This is completely understandable! Using the correct language and terms in the right places is a huge factor in making sure your site is optimized properly. But that doesn’t mean that the design of your site doesn’t play an important role as well.
All the massaged copy in the world, peppered with the best, most relevant keywords you can come up with, will inevitably be hampered if your site is designed without SEO in mind.
Here, then, are 5 design tips for making your SEO even better.
One of the reasons we love WordPress so much is the vast number of plugins it has available to extend the built-in functionality. But since there are over 40,000 plugins available in the repository, we thought it would be fun to help you sort through the pile by recommending a few of our favorites. These will be plugins we use all the time, have thoroughly tested and highly suggest using if you are looking for what they offer.
SSL. If you’ve dipped your toes into the web design & development world at all in the last few years, you’ve probably heard these three letters bandied about. But what do they mean, and why should you care?!
Your prospective customers are looking for local businesses like yours online. When they search for a business to meet their needs or desires, they enter terms into search engines and get a list of relevant results. Whether or not your business is among those results depends on your local SEO.
“Over the past few years, use of hashtags has expanded beyond Twitter to bloggers and to other social media sites, as well, including Facebook, Instagram, Google+, Pinterest, LinkedIn, and Vine,” as 
Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance?
When you think of marketing, what comes to mind? You’re probably thinking of promotional activities that drive customers to your business—advertising, social media, newsletters, blogging, search engine optimization, tradeshows, sponsorships, networking, speaking, and more. Something that may not come to mind is customer service, but strong customer service is actually an essential part of successful marketing.
