Category Archives: Social Media

The 6 Best Free Social Media Management Tools

Despite the fact the Facebook seems to be imploding in slow-motion, social media is still as important as ever when it comes to marketing your business. However, as the number of networks we need to engage with keeps growing, managing our social media is an increasingly cumbersome and time-consuming task.

If you are still engaging with each of the networks you utilize by going to their sites individually, then there is no doubt that you are hemorrhaging time that could be spent to much better effect elsewhere. So, what’s a frazzled business owner to do?

Use a social media management tool, that’s what! While there are tons of options available out there, we’ll be focusing on platforms that offer free options here, so that you can get in on the social media management ground floor without having to make a financial commitment. If you find that you are outpacing what the free plans offer, then most of these services offer paid options that increase functionality.

So let’s get to it! Here are the six free social media management tools you should check out in this crazy ol’ year of 2018. Continue reading

5 Tips For Brands Navigating the New Facebook News Feed

About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from businesses, brands, and media.”

Zuckerberg says that these changes are necessary because of Facebook’s “responsibility to make sure [their] services aren’t just fun to use, but also good for people’s well-being.” While that’s a noble sentiment, the imminent changes sent those of us in business and media scrambling to figure out what these changes are going to mean for us, and how we are going to adapt.

If you find yourself in a similar situation, stick around and we’ll walk through some of the things you can do to make sure that your time on Facebook is still, in the words of Zuckerberg, “time well spent.” Continue reading

3 Tips For Using LinkedIn Native Video

In August LinkedIn began rolling out a new native video service for it’s users, and if you haven’t been taking advantage of it, now is probably as good a time to start as any.

Prior to the introduction of native video, unless you were one of LinkedIn’s special “Influencers”, the only way to get a video on LinkedIn was via a third-party video hosting service like Vimeo or YouTube. But since the introduction of native video, people using it have noticed a marked increase in engagement over videos they had posted using other services.

On top of that, native or not, video gives people a much better sense of who you are personally, which on a networked geared towards professionals and the workplace can be crucial in making the kinds of connections you want to make.

So let’s take a look at native LinkedIn video and how you can begin using it! Continue reading

Twitter Opens 280 Character Limit For All

140 characters is an arbitrary limit, given its archaic SMS heritage and the fact that you can’t write any sentence longer than this one is. Which is why, after a brief period of testing to a limited subset of its users, Twitter is finally increasing its character count for most users to 280.

The only ones left out of the fun are Japanese, Korean and Chinese language users. Because those languages are non-alphabetic and contain many logographic symbols, they don’t experience what Twitter calls “cramming”, and so don’t require the expanded count.

Of course, with any big change to a fundamental system comes the inevitable backlash from some part of the user-base, even if that community isn’t quite as vociferous as Twitter’s tends to be. Continue reading

5 Tips for Better Social Media Engagement

Everyone knows social media is important. That fact has been drilled into us for so long it’s become a de facto universal law of business. People are social creatures, and they have a taste for this stuff now, so ignore their new playground at your own risk. Or conversely, a social media presence can give you advantages that were previously impossible.

So we do our duty, creating content and sharing it, reaching out into new networks and new audiences. And then we pat ourselves on the back — job well done! We have checked the social media box and may now return to normal business land.

But our jobs are not finished, not by a long shot. Social media is a never-ending two-way street, and once you start the conversation, you have to participate in it. If that thought scares you, don’t be afraid!

First, if people are commenting on your content, it’s a good sign. It means people are responding to what you are doing. Provided those comments aren’t acidic, you deserve that pat on the back you gave yourself earlier.

Second, you are not alone in being wary of engaging publicly on social media. We spend a lot of time carefully crafting our messaging, making sure we present our best face forward. Commenting on social media is a fast moving, often off-the-cuff type of communication, and it can be daunting if your used to micro-managing every detail of your message.

Additionally, it can mean a lot of extra time spent on your part if the volume of comments on your content is of any significant size. You have to monitor the stream regularly, craft responses and keep up with any replies. There is a reason why Social Media Manager has become a regular position many larger businesses!

The good news is, there are a few simple things you can do to make sure you are engaging on social media in a way that induces a positive response, without having to spend too much extra time worrying about the whole thing. Stay tuned, and we’ll go through a few. Continue reading

How to Get Your Twitter Account Verified

It’s a social world, and one in which it is getting harder and harder to make any sort of a splash. That’s why the “verification” badge on social media services like Twitter is so highly sought after. Having that little blue badge next to your account name marks you as official, a person or brand of interest with enough clout that Twitter itself has deemed you worthy.

So how do you go about getting one of those tasty little blue checkmarks? It requires a little legwork on your part, but the steps aren’t all that difficult. Stick around, and we’ll walk you through the process. Continue reading

How To Easily Make an Animated GIF

Love them or loathe them, animated GIFs have become part of the way we communicate with each other in the digital age. Though they have seen regular usage as a way to inject fun commentary into a chat or social media feed for a while now, we are also beginning to see animated GIFs used for marketing purposes as well. Email newsletters are using them to add a little life to a relatively static medium, and their use in social media has grown to include more than memes.

But how do you make one? Animating things is complicated, right? Weeeeellll, sometimes it can be! But even the technically challenged can start creating and using animated GIFs in their marketing (or just for a little fun), with the help of some online tools that make the creation process a snap.

So stick around, and we’ll have you popping out animated GIFs in no time! Continue reading