Now that you have learned about the Beginner’s Guide to Instagram for Business as well as the versatility of Instagram Stories, we are here to conclude this social media post trilogy with an in-depth look into the world of Instagram Ads. Marketing guru Seth Godin has lambasted the idea of interruption marketing (an older, pre-social…
Google+ (Google Plus) is officially dead. It died on April 2, 2019, three months earlier than its originally scheduled shutdown. You deserve to know why this epic failure happened, how it affects you and your business, and what actions you should take that might protect your Google+ data.
“Storytelling’ has been a key buzzword of the marketing world for decades (see the philosophy espoused by Don Draper in AMC’s Mad Men), but the digital realm especially has taken this concept to new heights. Before you even introduce your product or service, your audience of potential customers want to be captivated and intrigued. Given…
As a business owner diving into the realm of digital and social media marketing, you may have just gotten comfortable with posting on Facebook or Twitter. However, as marketing trends evolve once again, you and your team can now add a bevy of tools to your disposal. While you may be tempted to try everything…
Despite the fact the Facebook seems to be imploding in slow-motion, social media is still as important as ever when it comes to marketing your business. However, as the number of networks we need to engage with keeps growing, managing our social media is an increasingly cumbersome and time-consuming task. If you are still engaging…
About a month ago, Mark Zuckerberg made a big splash with his announcement that Facebook would be making major changes to the algorithm governing what shows up in your news feed, with the goal being to “encourage meaningful interactions between people” but an unfortunate side effect that “you’ll see less public content like posts from…
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