In August LinkedIn began rolling out a new native video service for it’s users, and if you haven’t been taking advantage of it, now is probably as good a time to start as any. Prior to the introduction of native video, unless you were one of LinkedIn’s special “Influencers”, the only way to get a…
140 characters is an arbitrary limit, given its archaic SMS heritage and the fact that you can’t write any sentence longer than this one is. Which is why, after a brief period of testing to a limited subset of its users, Twitter is finally increasing its character count for most users to 280. The only…
Everyone knows social media is important. That fact has been drilled into us for so long it’s become a de facto universal law of business. People are social creatures, and they have a taste for this stuff now, so ignore their new playground at your own risk. Or conversely, a social media presence can give…
It’s a social world, and one in which it is getting harder and harder to make any sort of a splash. That’s why the “verification” badge on social media services like Twitter is so highly sought after. Having that little blue badge next to your account name marks you as official, a person or brand…
Love them or loathe them, animated GIFs have become part of the way we communicate with each other in the digital age. Though they have seen regular usage as a way to inject fun commentary into a chat or social media feed for a while now, we are also beginning to see animated GIFs used…
Starting in April, Facebook began experimenting with allowing pages to use videos as their cover image instead of a static image, and now they’ve rolled out the feature to everyone! Here at Solamar we recently decided to take advantage of the feature, and put everyone’s favorite sign-spinning video (featuring yours truly) as our cover on…
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