Hello, lovely Solamar blog readers, Sam George here. For those who don’t know me, I’ve been your friendly blog author here since 2013, and have written everything we’ve posted since June of 2017. As many of you may have noticed, I’ve been absent for the last few months. I promise I still love you, and…
A little over a year ago, the Solamar design team began working on a really exciting project that we’ve been keeping under wraps, and a few weeks ago we finally got to reveal it to the world — a redesign of Lisa Sasevich’s website! If you don’t know who Lisa is, you really should. Often called…
Here at Solamar, as we work with a wide variety of business owners to help them create standout brands, we find that many of our clients fall into the category of “accidental” or “reluctant” entrepreneur. What I mean by this is that they are highly trained and skilled at what they do, and they have…
When Solamar started, we were completely virtual. In those days, the decision was made both out of necessity and a desire to escape from the confines of the traditional corporate environment. For five years we stayed that way, but as we grew, we wanted to have a place to call home, so we opened a…
Hands down, your marketing should include video. According to SEJ, “people watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute”. If you’ve ever clicked on a video of a dog riding a skateboard, you understand what I am about to say…
No matter how good looking your website is, if the design has stayed the same for a little while one of the best things you can do is give it a refresh. In fact, even if you have a brand new design, it is still important to track its performance and evaluate exactly how well…
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