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7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

Marketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that: Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a…

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In Depth: New Brand from Scratch (Part 3 of 3)

In this 3-Part series, we walk through building a brand from scratch. With all the pieces together and a real live business operation ready to sell, serve, and support customers. . . it’s time now to advertise and be ready to serve customers as the brand and by it’s standards. Part 3 walks us through…

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In Depth: New Brand from Scratch (Part 2 of 3)

In this 3-Part series, we walk through building a brand from scratch. In Part 2, armed with a good sense of identity after the intensive self-reflection exercises in Part 1, the brand is now ready to advance to the implementation stage and make some solid decisions. Get Real It’s time to level-set and refer to…

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In Depth: New Brand from Scratch (Part 1 of 3)

In this 3-Part series, we walk through building a brand from scratch. Part 1 takes us though the planning and conceptual phases with the goal of spinning a compelling business case into an attractive and effective brand image. To make your product or company really stand out in the marketplace and radiate with supreme power,…

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What To Do With Info on Your Website’s Content Performance

Are you paying attention to your Google Analytics? If not, it’s time to start. And if you are paying attention to your Google Analytics, what are you doing with the information on your content performance? Maybe you’re simply filing it under “good to know,” because you’re satisfied that people are actually visiting your website, reading…

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6 Steps to Setting Up Your First LinkedIn Ad Campaign

LinkedIn’s ad platform is a powerful tool for small business owners who want to reach other businesses or working professionals. LinkedIn is a space where more than 450 million professionals go to network online, so it’s probably in your best interest to take advantage of LinkedIn advertising to get in front of your target customers….

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