More and more keywords are becoming less and less profitable these days. That’s because 61.8 percent of search results in Google are now zero-search results, according to data from Jumpshot. Plus, Google’s always tinkering around with SEO. So, what do you do? According to Entrepreneur, in 2020 and beyond you have to figure out on-SERP…
As you know by now, Facebook’s rules are constantly changing. Sometimes small changes occur under the radar that can make a big impact. You may have had a Facebook page for your business for years, but is it verified? If you aren’t sure, pull up your page right now and see if there’s a small…
Many of Solamar’s clients first discovered us because they saw a website or a brand they loved; and after doing a little digging to find out who created it, they reached out to our agency to design something equally amazing for them. We also do a lot of design work for clients who originally come…
It’s hard to believe that anyone alive in 2015 hasn’t seen a hashtag (#) or does not know what they are and how they work. But, in case you’ve had your head in the sand for the past five years, a hashtag first became a practice for Twitter posts in 2009-2010 when Twitter began to…
At it’s root, business is about people. People you serve, people you work with, they all form the social structure that serves as the foundation for your enterprise. And, like all human endeavors, the interactions between those people can greatly effect the efficiency with which you work, the quality of that work and the atmosphere…
With the advent of the digital era, the ways in which it is possible to communicate with your potential clients/customers have grown exponentially in number. These days, a savvy marketer is approaching the customer using a combination of direct mail, email, advertising both print and digital, social media in its ever-evolving forms, telemarketing, promotions and…
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