Category Archives: Video

3 Tips For Using LinkedIn Native Video

In August LinkedIn began rolling out a new native video service for it’s users, and if you haven’t been taking advantage of it, now is probably as good a time to start as any.

Prior to the introduction of native video, unless you were one of LinkedIn’s special “Influencers”, the only way to get a video on LinkedIn was via a third-party video hosting service like Vimeo or YouTube. But since the introduction of native video, people using it have noticed a marked increase in engagement over videos they had posted using other services.

On top of that, native or not, video gives people a much better sense of who you are personally, which on a networked geared towards professionals and the workplace can be crucial in making the kinds of connections you want to make.

So let’s take a look at native LinkedIn video and how you can begin using it! Continue reading

How to Use Facebook Live to Get Personal While Going Public

facebook liveIt’s been just about a year since Facebook Live was born. Since its beginning, businesses all over the world have been cashing in on this fun new feature, which allows them to broadcast video in real-time and connect with their audience, directly from a smartphone, tablet, or a computer app—with just a few simple taps or clicks.

When your own small to medium-sized business joins the growing ranks of Facebook Live corporate users, like Chevrolet, Disney, Dunkin’ Donuts, and Target, your streaming video will show up live as your friends, clients or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later. Even Santa used Facebook Live last Christmas, so viewers could track his holiday journey, according to newswhip.com.

As an infinite number of words and images are vying for everyone’s online attention, Facebook Live video is winning with increased reach, visibility, and interaction in a fresh and exciting way.

Here are 6 ways to create, share and discover with Facebook Live using its proven and newest features: Continue reading

3 Tips for a Killer Background Video

background videoSo you want a background video for your website, and for good reason! Sure, they’re all the rage right now, but you’re not just jumping on the bandwagon. You recognize that the popularity of background videos in modern web design is for a reason. They look fantastic when properly implemented, breathing life into what is often a pretty static medium.

However, improperly implemented they can have a pretty negative impact on both your site’s aesthetic and it’s performance.

Well, we certainly don’t want that! So how do you make sure your background video is helping your site instead of hurting it? Stay tuned, and we’ll stick a few tips to the wall. Continue reading

Cash-In on Video Marketing for Your Business

online videoIf you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton.

If you want to be one of the “cool kids,” online video is where your business should be in 2017. Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.

Another source cites that, “YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently 300 hours of video uploaded to YouTube every minute of every day—5 hours of video content every second…More than half of all web traffic after 5PM is ALREADY video traffic—YouTube, Netflix, and other companies serving as prime video platform.”

While it has a much smaller niche audience than YouTube, Vimeo is also great for online video hosting, because your audience does not have to sit through pre-roll ads.

Whichever format you use for hosting in 2017, according to Forbes, “Live video will continue to grow.” Hopefully, you and your business are cashing in on this trend with video infiltrating your website, blogs, social media, and emails. Continue reading

How to Use Facebook Live in Your Small Business Marketing

facebook-liveBy now, we’ve all seen Facebook Live videos in our news feeds; and if you’re like many of our clients, you might be wondering how you can use this fun new feature in your small business marketing.

Facebook Live allows you to broadcast video in real-time and connect with your audience, directly from your smartphone, tablet, or a computer app–with just a few simple taps or clicks, you’re on!

Your video will show up live as your friends or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later.

Currently, Facebook Live is one of the most powerful ways to get your message seen and heard on the social media platform. As words and images are vying for everyone’s attention, live video is winning the competition with increased reach, visibility, and interaction.

To get started, you’ll want to entice people to watch. We recommend building anticipation by announcing exactly when you’ll be going live ahead of time. Be sure to add a captivating written description for the video before you go live–something that will give people a reason to stop scrolling and check you out.

Once you start rolling, you’ll be able to see who’s watching, so welcome your viewers. Encourage them to stay engaged, acknowledge commenters by name, and respond to their questions and remarks. If you want to gain more viewers, be willing to stay live for 10 minutes or longer, and keep it lively and interesting.

Adding Facebook Live to your marketing mix will help you connect with friends and followers where they’re already hanging out, real-time, in a fresh and exciting way.

Marketers are finding success in building relationships and boosting engagement. Here’s what’s working: Continue reading

6 Steps to Creating and Selling an Online Course

Depositphotos_68471525_s-2015Creating and selling online courses has become a wildly popular way to expand your reach and help more people. Online course technology is increasingly accessible and easy to use, allowing service-based small business owners and independent professionals, such as coaches and consultants, to apply their knowledge and expertise in a way that generates more leveraged revenue.

With an online course, you can sell introductory material to people who are not ready to invest with you at a higher level, provide guidance for those who can’t afford to work with you one-on-one, and raise your profile as an expert in your field.

Here are 6 steps to creating and selling your first online course successfully: Continue reading

5 Tips For Effective Web Video in 2015

camera-690163_640Given how ubiquitous web video has become, it surprises me how often I stumble across a site that hasn’t implemented that video very well into their design. Even a few years ago it was moderately acceptable for your video to appear a little janky, but those days are over.

The tools for excellent video production are now well within reach of the average content producer, and the technique for making sure that video displays seamlessly within you design across a range of devices is well established.

So, don’t settle for less! Follow these simple tips, and we’ll have your website’s video looking fantastic in no time. Continue reading