If you think online video marketing for business, specifically through video hosting sites YouTube and Vimeo, is not a major force these days, think again. “If content marketing were a high school, video would be sitting at the cool kids’ table,” according to Brafton.
If you want to be one of the “cool kids,” online video is where your business should be in 2017. Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.
Another source cites that, “YouTube has massive traffic and viewers, with over 1,325,000,000 people using YouTube. There are currently 300 hours of video uploaded to YouTube every minute of every day—5 hours of video content every second…More than half of all web traffic after 5PM is ALREADY video traffic—YouTube, Netflix, and other companies serving as prime video platform.”
While it has a much smaller niche audience than YouTube, Vimeo is also great for online video hosting, because your audience does not have to sit through pre-roll ads.
Whichever format you use for hosting in 2017, according to Forbes, “Live video will continue to grow.” Hopefully, you and your business are cashing in on this trend with video infiltrating your website, blogs, social media, and emails. Continue reading
Given how ubiquitous web video has become, it surprises me how often I stumble across a site that hasn’t implemented that video very well into their design. Even a few years ago it was moderately acceptable for your video to appear a little janky, but those days are over.
The tools for excellent video production are now well within reach of the average content producer, and the technique for making sure that video displays seamlessly within you design across a range of devices is well established.
So, don’t settle for less! Follow these simple tips, and we’ll have your website’s video looking fantastic in no time. Continue reading
Online video has the power to reel in business in 60 seconds. When done right, a short video can be a convincing, engaging and powerful marketing tool.
But before you start thinking of the where to shoot, what to animate, or how to light your video, you have to develop a well-written, well-organized script.
Keep in mind what author and aviator, Anne M. Lindbergh, said, “Good communication is as stimulating as black coffee, and just as hard to sleep after!” So make sure your video is a killer and not a snore-athon by starting with the same kind of preparation you do for any kind of targeted marketing: know your audience, your message and your call-to-action. (And be sure to keep your budget in mind.)
Whether you’re planning a minute-long video or a bite-sized video, it needs to tell a story,…while walking the fine line between promoting a brand and pushing too much,” Solamar’s Founder and CEO, Chelsea Berler, adds. “Keep it simple, you don’t have time for elaborate concepts. Be creative, be funny, make content whose primary purpose is to engage people’s interest.”
Beyond that, here are 10 pointers to help you write compelling scripts. Continue reading