A free webinar is a proven and effective tool to generate leads, build credibility and authority, attract new business, give your brand a boost, retain customers, and educate your target market. Everyone knows how well webinars work. But, to come out ahead of the pack, you need to know how to promote your webinars and get the right people to sign up, attend and stay through to the end.
We all know that people will sign up for your webinars simply because they’re free. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar. They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.
Here are 9 tips to get people to sign up and really anticipate your memorable, interesting, and useful webinar. Continue reading
Hosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line.
Webinars provide a platform to leverage your expertise and build rapport in much the same way that you can with speaking and in-person presentations. But the power of technology and ease of access allows you to save money, make efficient use of your time, and scale your effort and impact.
Here are 6 ways to boost your business with webinars: Continue reading
Creating and selling online courses has become a wildly popular way to expand your reach and help more people. Online course technology is increasingly accessible and easy to use, allowing service-based small business owners and independent professionals, such as coaches and consultants, to apply their knowledge and expertise in a way that generates more leveraged revenue.
With an online course, you can sell introductory material to people who are not ready to invest with you at a higher level, provide guidance for those who can’t afford to work with you one-on-one, and raise your profile as an expert in your field.
Here are 6 steps to creating and selling your first online course successfully: Continue reading
We all know that people will sign up for your complimentary offer or information simply because it’s FREE. But when push comes to shove, those same peeps will schedule other commitments and bypass the actual free webinar (or meeting). They may feel that your no-cost session is not all that important, will have information they don’t really want or need, or that if it’s “free” it has no real value.
That’s unfortunate for you. You think a certain number of people will be attending, so you take time to plan. You even follow all the tips that we posted a few months ago in “19 Insider Tips for Hosting Winning Webinars.” But, if only a few people who sign up actually show up, you will NOT accomplish any of your goals for the session—to generate leads, build credibility, attract new business, give branding a boost, create additional revenue streams, nor educate interested parties.
So, it’s up to you to make sure all (or most) of those sign-ups can’t wait to hear what you have to say…that they are really anticipating your memorable, interesting, and useful webinar. Continue reading
Unless you’ve been on a deserted island for the past 15 years with no Internet connection (OMG!), you know what a webinar is. No doubt, you’ve led, participated in, or attended numerous live Web conferences, which have reached out to target audiences around the globe, conveniently and relatively inexpensively. So, you don’t need to know anything else about conducting webinars, right? WRONG!
Above all, you should know why people host them. According to BusinessKnowledgeSource.com, webinars can be used “…to build awareness of your company, present your company as a leader in your business, and to help generate sales.” Webinars have become a proven and effective tool for generating leads, building credibility, attracting new business, giving branding a boost, creating additional revenue streams, and educating interested parties. For the most successful, effective webinars it’s imperative know how to promote them, set them up, and conduct them properly.
Even if you’ve spoken at loads of face-to-face presentations, conducting a webinar is quite different, requiring some special and unique presentation and technology skills. A great speaker in a meeting room with a live audience can easily crash-and-burn in a webinar setting, if he or she isn’t totally prepared for the unique challenges and needs of a webinar environment.
To help you anticipate and meet these challenges, we’ve put together this 19-point list of tips on how to host a memorable, interesting, and useful webinar: Continue reading