Casey Truffo


Who they are:

Casey Truffo is a licensed Marriage and Family Therapist in California who left her well-paying corporate management position after seeing how cool a job her own therapist had. She has devoted her professional life to teaching practice building strategies to therapists so they too could have their ultimate private practice and has helped over 25,000 therapists, coaches and healers build the practice they really want.

What they needed:

Casey came to Solamar because she had a site that was outdated – there was too much copy, it was in a small box, and the visuals weren’t telling a good story about her business and the benefits she could offer therapists. She needed her site to do a better job of directing visitors to the products she offers. She needed to update her product line to reflect new branding, and a way to display testimonials on her site.

How we helped:

Using WordPress, a user-friendly and open-source content management system that is simple for new users to pick up and run with, we created a fresh, airy site that presents her information in a clear + clean way. We also designed new covers for her book and coaching products and installed our testimonial plugin to insert testimonials throughout the text. We also created product pages that list everything in an organized fashion to help viewers clearly understand her product offerings and placed specific call-to-action boxes in the footer of each page to further entice viewers to view and purchase products and services.

See site here: