Tag Archives: ads

Worth A Thousand Words — The Power of Instagram Ads

Now that you have learned about the Beginner’s Guide to Instagram for Business as well as the versatility of Instagram Stories, we are here to conclude this social media post trilogy with an in-depth look into the world of Instagram Ads.

Marketing guru Seth Godin has lambasted the idea of interruption marketing (an older, pre-social media approach to marketing) many times in the past. In one particular instance, he stated: “marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.”

Though social media marketing has gone through many iterations in the last decade and is by no means completely perfect by this point, one key part of the approach is to make any ads that you put out there seem as natural an addition as possible to your targeted audience’s news feed, timeline, etc. With demographics pertaining to gender, age, location, occupation, likes, interests and more, Instagram Ads allow you to create messages and content that your audience already have a predilection for. Read on to see why we think Instagram Ads would make an effective addition to your company’s social media and overall marketing strategy.

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7 Tips for Advertising on Pinterest

pinterestIf you’re a Pinterest user, you may have noticed lately that Pinterest ads are showing up in your feed. They appear alongside the pins of the accounts you follow and the pins Pinterest suggests for you. You’ll recognize them by the note at the bottom that simply states, “Promoted by” and the business name.

With the right strategy and a reasonable budget, your promoted pins could gain this valuable exposure too. As with all social advertising, the trick is getting the right promoted pins in front of the right people to drive more traffic and greater conversions.

The good news is, Pinterest has been working to develop a platform that is user-friendly for small business advertisers to help them create better results. As most of Pinterest’s content is generated by businesses, the social media company recognizes the potential benefit of making tools available that allow more businesses to see greater return on the time and effort they are investing in the platform.

Pinterest ad campaigns allow advertisers to target specific interests and keywords. Pinterest users tend to use the platform to seek out content specific to their interests, particularly things that they may potentially buy. People often use Pinterest as a tool to research and plan for future purchases, which is something advertisers can tap into, especially as part of a lead generation strategy.

Here are 6 quick tips to get started with Pinterest ads: Continue reading

5 Tips for Creating a Successful Remarketing Ad Campaign on Facebook

center-736423_640When people land on your website, it’s because they’re curious about your business and the products or services you offer. However, many visitors are just browsing, get easily distracted, and click away quickly. Even with the most attention-grabbing website and highly compelling content, it’s not likely you’ll land a buyer who’s just stopping by for the first time.

Even if you’ve piqued their interest or enticed them to join your email list, the first website visit is only the beginning of a developing relationship with each website visitor. But once someone has shown interest by visiting your site, wouldn’t it be great if you could remind them why they should return? Well, thanks to remarketing (a.k.a retargeting) ad campaigns, you can do that.

If this is news to you, I can assure you that you’re already familiar with remarketing and you encounter it every day. Have you ever noticed how when you’re shopping for a new pair of boots online or researching that gadget you’ve been geeking out over, you suddenly start seeing ads for that exact item everywhere you go on the web? That’s remarketing at work.

Remarketing isn’t new. It’s been going on for years. However, in the past few years the tactic has become far more prevalent, and we’ve all come to expect and even welcome it. At one point, you might have thought remarketing was an odd coincidence until you eventually recognized it for what it was — a clever technology-driven marketing tactic. The company whose ads keep popping up wants to make it easy for you to buy something that already caught your attention.

You might think to yourself, ”Oh, yeah. I haven’t registered for that conference yet and I’m about to miss the early bird special. I’m glad this ad reminded me.” Or you might think, “That’s right! I do deserve that massage I’ve been putting off. I’m going to go ahead and make an appointment now.”

So rather than getting bombarded with ads that are of no interest to you, remarketing campaigns serve as helpful reminders. Which is why, from a marketer’s perspective, you want to look at setting up your campaign that way.

Retargeting is a powerful digital marketing technique, and Facebook (as well, as Google AdWords, but we’ll save that for another time) has made it accessible and affordable for savvy small business advertisers like you. Stay tuned, and I’ll give you 5 tips on how best to take advantage of what they offer: Continue reading