Small business email marketing has come a long way in recent years. As email service providers (ESPs) continue to expand their features, small businesses are gaining access to functionality formerly only available to enterprise-level marketers. With automation, email marketing is an old dog up to some relatively new and exciting tricks that you could be tapping into without breaking the bank. Continue reading
If your business isn’t automating some of your marketing efforts, there’s a good chance you’re missing out on practical and powerful opportunities to better connect with your leads and customers and generate more revenue for your company.
Marketing automation technology helps to free up time and enhance the efficacy of marketing activities by eliminating repetitive tasks and leveraging data to your advantage. You can put software to work for you in smart ways to boost the results of everything you do to promote your business.
If you’re willing to invest in robust tools, such as Infusionsoft, marketing automation technology offers even more sophisticated options than what I’ll cover here. However, with recent innovations within simple and affordable tools, such as MailChimp, these suggestions are too easy and accessible for any small business owner to overlook.
Here are 5 marketing automation tips any business can use: Continue reading