As a small business owner, establishing yourself as an authority in your field means that you are setting yourself up to be seen as an expert, go-to resource, trusted advisor, and thought leader. Sharing your knowledge and expertise online with quality content in a strategic way enables search engines to position you in front of your prospects and customers so that you can become more easily found and recognized as a leader in our industry.
Developing and sharing content consistently that is meaningful and useful to your target audience serves the function of building trust. When your potential customers have already consumed your content prior to contacting you, they are already seriously considering working with you. They are primed and ready for your sales conversation and more likely to convert to a paying customer.
Here are 7 tips for using content to build your authority: Continue reading