Visual storytelling is a form of human communication we can trace back to ancient times, predating written language. Humans use storytelling to relate to one another, and visuals help us tell stories quickly and effectively, conveying meaning and emotion in the blink of an eye.
In marketing, effective visual storytelling works to make your company, products, and services more attractive and relatable, establishing brand recognition, affinity, and strong emotional bonds.
In the world of online marketing, we’ve seen visual storytelling become increasingly more important within the past few years. Blog readers have come to expect a featured image to accompany each post, your Facebook and Twitter newsfeeds are filled with images where text once prevailed, Instagram and Pinterest visuals attract more viewers, and video platforms compete for our attention.
Now, more than ever, it’s time to pay attention to visual storytelling in your branding and marketing. As visual storytelling has become more prominent, consumers have become more sophisticated and discerning; so it’s increasingly challenging to cut through the clutter and stand out, but it’s well worth the effort.
Here are 5 tips for powerful visual storytelling to enhance your brand: Continue reading →