Tag Archives: business

6 Ways to Boost Your Business With Webinars

Online educationHosting a webinar is one of the most effective ways to communicate with your target audience and customers. If you aren’t using webinars yet in your business, you could be missing out on a lucrative opportunity to grow your reach, influence, and bottom line.

Webinars provide a platform to leverage your expertise and build rapport in much the same way that you can with speaking and in-person presentations. But the power of technology and ease of access allows you to save money, make efficient use of your time, and scale your effort and impact.

Here are 6 ways to boost your business with webinars: Continue reading

When Should My Biz Consider A Mobile App?

Vector mobile app development conceptOne of the most popular questions we get asked around here is, “Do I need an app?” It’s not surprising, since apps have become as ubiquitous in our average daily lives as coffee machines and automobiles. But attractive as they are, apps aren’t for everyone. In many cases, small businesses and solo entrepreneurs are better off making their site mobile-responsive than spending the time and money necessary to create a native app.

But in some cases, an app is the better move. When? Well the question to ask yourself is, “What does my business need from an app that it can’t get from my mobile-responsive website?” If the answer is, “Not much,” then walk away from the app and focus your energy on making your mobile site as useful as possible. But if any of the following situations apply to you, than an app might be the right choice for you. Continue reading

Gaming For Biz: A Pokémon Go Primer

pokemonSo you’re not a gamer, eh? Frivolity not your cup of tea? Well you may be missing out on one of this year’s most lucrative technological crazes. I’m talking, of course, about the mobile gaming craze sweeping the world right now — Pokémon Go. Given the amount of coverage in the media it’s been getting, you’ve probably already heard about it, but just in case you’ve had your head in the sand, here’s a short update.

Pokémon Go is a mobile game developed by a company called Niantic in partnership with Nintendo. Niantic was incubated inside of Google, but spun out as it’s own company when Google restructured as Alphabet. Using Google maps technology to overlay game elements on the real world map, and via your phone’s camera, to make them appear as if they existed in real life, Pokémon Go is able to inject it’s game into every corner of your world, an approach to gaming called augmented reality (AR).

AR is nothing new to gaming, and in fact Pokémon Go’s implementation of it is relatively simple compared to other forays into augmented reality (say Microsoft’s Hololens). But that simplicity has made it appealing to a gigantic user base, and it is that popularity which is currently driving insane amounts of traffic to local businesses.

You see, Pokémon Go encourages players to go out into the real world in search of virtual Pokémon, and the places they can do that are often near real world businesses that can take advantage of the extra foot traffic. Forbes recently reported that people have raised business by crazy amounts. One food truck owner who set-up near a popular location saw a 7,000% increase in business, roughly 200 people per hour.

This trend isn’t likely to last forever, people’s attentions are fickle, but while the craze exists, the returns seem to be too good not to take advantage of. So how can you get Pokémon fever on your side? Stay tuned for a few tips!

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How to Reboot After a Summer Business Slowdown

deckchairs-355596_640As an entrepreneur, you may have forgotten what the “lazy days of summer” feel like, but if you’re like many small business owners, there’s a good chance you felt a summer slowdown in sales, revenue, and business as usual.

You might have welcomed the relaxed pace and taken some time to unwind, but now you’re concerned that you’ve fallen off track. And even if you weren’t spending your own days lounging by the pool, many of your customers were. Distracted by vacations, backyard barbecues, and having the kids home from school, priorities shifted, deadlines were postponed, and buying decisions were put off.

If you’re a new business owner, the slowdown might have caught you off guard, rattled your confidence, or even left you temporarily cash strapped. Even seasoned business owners can become anxious about the down tick in cash flow and anticipation over pending deals that keep dragging along.

However, Labor Day weekend is behind us now, so it’s time for an upswing. Are you prepared?

Here are 5 tips to reboot after a summer business slowdown: Continue reading

How to Cultivate Your Market Voice in 11 Easy Steps

speak-238488_640Nurturing the correct business voice for your brand is imperative, if you want to speak to your target market in a language they can relate to and clearly understand. Your online voice gives your brand a personality on your landing page, website, social media pages, blog posts, and any other place you interact with customers, fans and prospects.

With so many people trying to engage the same customers, your voice is what helps you rise above all the chatter to build trust and an emotional bond with your peeps.

According to CBS News MoneyWatch, “It’s not what you say, but how you say it.” The article says that you can have innovative ideas, but if you can’t deliver them in a way that connects with your target prospects and customers and relates to them in a meaningful way, you won’t get long-term results.

So, how do you go about cultivating a voice in your market? It’s a whole lot easier if you follow these 11 simple steps: Continue reading

The Benefits to a Consistent Brand

consistent-brand-goodMany small business owners believe that building a brand is only for the big guys with mega-bucks. That is so not true! According a recent article in the Arizona Republic, “Small business owners often discover—sometimes the hard way—that branding is a surefire way to make or break a product, service, or company.”

Creating a clear and powerful brand is the first step toward success. Then, the next (and even more important) step on the way to generating a lasting impression is to reinforce your brand with consistent communications and messaging across all online content, including your website, landing pages, social media, blog, email, and online ads. You need a steady, dependable platform for your passion that’s relevant and meaningful to your target audience, if you want them to believe in you and your business, as pointed out by Chelsea Berler, Solamar’s Founder and CEO.

Inconsistent brands dart around here and there…and confuse people. Whereas, consistent brands solve problems, reinforce positive experiences, and make people trust a business. According to Yahoo Business, “Part of optimizing your web presence is to ensure that you are consistent across your various web properties so that no matter where someone finds your business, they are left with a compelling, lasting impression.”

That’s why it’s so important to recognize the many and varied benefits to a having a consistent brand. Continue reading

Market Research for a Niche Business

1389643_72008877You have a passion for a specific niche, one that is waiting to be tapped (or so you think). You quickly jump into opening your own online business to break into that niche. You spend a ton of money, time and sweat to open an office, have someone develop a professional-looking website for you, pay for web hosting the site, and hire an assistant.

But unfortunately, the customers are not knocking down your door, and your income is marginal, at best. Even after a year or two, it’s more of a hobby than a real business.

Is it worth saving? What could you be doing better? Continue reading