Tag Archives: Clients

6 Simple Tips to Get Paid Faster

Cash flow is one of the biggest challenges every small business owner faces. Even when business is good, your bank account balance may be telling a different story. So, if you have plenty of work and you’re keeping your expenses in check, why are you having trouble making payroll? One culprit could be the dreaded “check is in the mail” problem–to put it simply, you’re not getting paid fast enough.

Here are 6 tips to get paid faster: Continue reading

A New Look For Lisa Sasevich

A little over a year ago, the Solamar design team began working on a really exciting project that we’ve been keeping under wraps, and a few weeks ago we finally got to reveal it to the world — a redesign of Lisa Sasevich’s website!

If you don’t know who Lisa is, you really should. Often called “The Queen of Sales Conversion”, Lisa has helped over 15,000 clients from over 130 countries in the course of her amazing career, and was named one of Inc. Magazine’s fastest-growing privately held companies for two years in a row.

It was a real honor for the peeps here at Solamar to undertake such an important design project for such an illustrious client, and we’re super-psyched for what a modern web presence is going to do for her, her biz and the many, many people she helps on a daily basis.

How did we approach this incredible project? Stick around, and we’ll walk you through it. Continue reading

What is a Marketing Funnel and Why Do You Need Them?

glasss-funnelWhen a potential customer lands on your website, what do you want that person to do? Of course you want them to be interested in your product or service, but then you should want them to take a particular action.

The action they take — signing up for a freebie, making a purchase, filling out a contact form, etc. — is called a conversion. Sometimes a prospect goes through a series of conversions before becoming an actual customer.

Your goal is to get some of your website visitors to buy from you, either immediately or after nurturing the relationship. And if you’re smart about your marketing, you’ll set up a process to strategically move the right visitors through the steps necessary to become customers. This series of actions and conversions are what make up a marketing funnel. Continue reading

5 Tips to Make Sure Your Website is Consumer Focused

ipad-605420_1280Let’s face it, being an entrepreneur can be a very ego-centric enterprise. You are the one who had a terrific idea for a business, you are the one who put your money, time and sweat into executing that idea and you are the one who deserves to reap the physical, mental and emotional benefits of seeing that business succeed.

Given that, it can sometimes be easy to forget that any business, no matter its scale, is built on a relationship with clientele. No matter how fantastic you and your business are, it won’t mean a thing if you can’t communicate that to the people you serve, and then maintain those lines of communication.

This is especially true of website design. Your site is the world’s portal to you and your services, and the natural inclination is to turn that space into a glorification of you and all the wonderful things you have achieved, or a trumpeting proclamation of your business’ many benefits.

But you must resist this urge. Sure, your site should portray you and your endeavors in a positive light, but never forget that your site’s main purpose is to function as a medium to create connections between you and your consumers.

So how do you make sure that you strike this balance? Stick around, and I’ll give you a few helpful tips.

Get A Goal

The first thing you need to do is make sure that you know what you want your website to accomplish. It’s not good enough to just have one! You can have multiple goals, but the more functions you intend your website to accomplish, the more difficult it will be to achieve a harmonious balance between them. Try to keep your goals to the most important essentials. Once you have those nailed down, you can dial in on secondary needs. Typical goals for a website include lead generation, reinforcing brand recognition, increasing sales, etc.

Pick Your Target

Now that you know what you want to accomplish with your website, you should choose who you want to market to. Defining this for yourself will deeply inform decisions you make later on regarding how you portray yourself and your business. A website that attempts to market itself to everyone will almost invariably be more ineffective at making connection within any single demographic. The wider you cast your net, the larger the holes in it. The more laser-focused you can be, the more you can tailor your message to the needs and wants of the people who are most likely to become customers.

Write Like A Real Human

Marketing copywriting is the domain of hyperbole. Everything is bigger, better, faster, stronger. Buzzwords abound, and as a consumer, it is increasingly hard to dig through the double-speak and ascertain the truth about a product or service. Instead of buying in to that inflationary culture, write the copy for your website in clear, friendly prose that explains the benefits of what you offer without pandering, being overly technical, or making bombastic statements or promises. Anticipate the questions people will have and have answers for them already available. Introduce yourself on an About page in a way that radiates humanity without getting too off-topic or inappropriately personal.

Call To Action

So you’ve identified your goals and targets, and massaged your copywriting to make it more customer-oriented, but people still aren’t converting. Do you have a call to action on your site, preferably on every page? No? Well you should. Even people for whom your product or service would be a perfect match will bounce off your website with alarming frequency if you don’t give them a clear path to get to it. Make sure there is always some way for people to clearly interact with your site in a way that moves them further along the path to purchase, whether that be to sign up for a newsletter, watch a video or download a free infographic.

Make Sure it Works

Even the most beautifully designed, perfectly targeted website in the world won’t convert a thing if it doesn’t run smoothly. If your site takes to long to load, people will just leave without engaging at all. If it looks broken, or fails to function in some way, people will take it as a sign that your business isn’t “serious”, and move on to another source to fill their needs. Make sure you are regularly reviewing your sites functionality, and have someone regularly update it and do security checks (unless you are a web wizard yourself, in which case have at it).

Want a website that takes your consumers needs into account, and makes sure you engaging with your clientele as efficiently and positively as possible? Contact the Solamar design team, we’ll hook you up!

How to Reach Clients that Spend Less Time Online

seaside-boxMany of the marketing tactics we write about here on the Solamar blog focus on online marketing. Marketing online affords small businesses a number of effective and measurable ways to reach your target market efficiently and without breaking the bank.

But what if your potential clients do not spend much time online, their time online is limited to activities unrelated to your service, or they cannot be easily reached online? What are some other ways you can efficiently attract potential clients who spend little time on Google, Facebook, Twitter, or the blogosphere? Continue reading

Movers & Shakers: An Interview with Tracy Nicholas

tracy-nicholasHere at Solamar, we have started a new interview series on our blog. Titled, “Movers and Shakers,” this is an opportunity for us to introduce you to some of our amazing clients. These are clients that are changing the world, one client at a time.

Today, we want you to meet Tracy Nicholas. Nicholas is the author of “Is Your Child ‘Really’ Fine? How to Know and How to Help”. This book addresses the often sensitive topic of bullying, and does so in a comforting and understanding  manner. Nicholas is clearly a mom who has “been there” and wants to share her knowledge and how she navigated a difficult period in her family’s life.

Currently, Nicholas is in the process of writing her second book, and we thought this was the perfect time to sit down with her.

Aubrie Andrea: Can you tell us a little bit about your business? How did it get started?

Tracy Nicholas: I discovered my children were being bullied when they were telling me they were “fine”.  Even though we all hear too much about bullying in the news — when it happens in your family, sometimes you can feel like you are the only one going through this. As a parent, it can create all kinds of feelings. It can even create the feeling of, “What did I, as a parent, do wrong?” Or, “How did I fail my child?”

The last thing as a parent that you want is for your child to be bullied or to be the bully. Many children who bully have been or are experiencing bullying themselves.

I was looking for help for my children and I could not find the help I was longing for. I did not want the standard ‘Stomp Out Bullying’ info.

In my research for the book which I was encouraged to write, “Is Your Child Really Fine? How to Know and How to Help,” I discovered that 60% of children who are being bullied do not tell anyone. This made me sad for both the parents and the children and then I got mad because I am talking about a subject many parents do not want to talk about and they are in denial.

I am speaking for the children until the parents will listen.

I have spoken to many parents who were sure their child was not being bullied who later contacted me and shared that their children were being bullied and they did not know.

AA: What motivates you each day to do better?

TN: As a wife and mother of three children, I am really focused on what kind of world am I going to leave to my children, grand children and so on. I am so grateful for all of the sacrifices that my ancestors made so that my family can experience the life we enjoy today.

I believe that we can build on that foundation and create a peaceful world and I see clearly that each of us plays a very important part in that goal.

The first thing we have to do is wake up to how our own bullies are keeping us from having peace in our daily lives so that we can then help our children.   Babies are not born bullies. Bullies only bully others because they are hurting on the inside themselves.

I have come to love the bully; for it is through loving and forgiving the bully… and helping all of us to awaken to the parts that we each play… that we can truly have a beautiful, peaceful world.

Yes, it a big dream.

I am grateful for the thought leaders who held the visions of all the things that we take for granted, like this computer, that most of us use daily.  Back in the 1940’s, you would have been called a complete lunatic had you predicted what’s currently possible. In 1949, John von Neumann, respected mathematician, declared that the limits of the computer had been reached.  Remember that back then computers used to take up entire rooms.

So, I am choosing to be a part of the solution and not the problem.

Everything that we see in this world was first held in the thoughts of people and I hold the vision of a peaceful world for myself, my children, your children and for all of us.

AA: How do you keep your business centered? Meaning, how do you stay true to your brand?

TN: I chose my brand, The New Bully, because the bullying that is going on today is becoming much more sophisticated and under the radar than what we grew up with. Technology has made it a 24/7 challenge where it used to be mainly connected with school or outside your home. Now, it can show up in your child’s bedroom at all hours.

AA: Who has influenced you the most over the years?

TN: I have always loved what Walt Disney created. He created a place that gave adults permission to be a kid again. I have always believed that if all of us would access the wise heart of the loving child that we were born with, that we all truly have a hope of co-creating the peaceful world. I read in your blog where Linda Jones read “Think and Grow Rich” at a young age…  I was given that book as a teen by my mother.  Along with Walt Disney and Napoleon Hill, we can all think and grow rich in a peaceful and beautiful world.

AA: What is the ultimate goal of your business?

TN: Helping families create more meaningful connections in their daily lives and to trust their inner compass in ways that are fun and easy.

AA: What advice would you give to yourself 10 years ago?

TN: I would tell myself to not be so hard on myself… to not bully myself. That I am really proud of myself and that even though I make mistakes, I pick myself up and brush myself off and begin again. I would tell myself to continue believing in the good in the world, to listen closely to my inner compass and that we can make a difference working together.

AA: Thank you, Tracy.

To hear more about Tracy’s work, or to see how we can support you in YOUR work, drop us a line!

Movers & Shakers: An Interview with Linda Jones

linda-jonesAs we get adjusted to the new time on our clocks this Spring, here at Solamar, we are shaking things up even more with a new topic on our blog: “Movers and Shakers”. This is a chance for our readers to get to know the industry leaders that we already know and love.

Aptly self-dubbed, “America’s Wealth Mentor for Women™,” Linda P. Jones is the first client we would like to introduce you to.

If you ask Jones what she does for a living, she will tell you that she empowers women who want financial freedom, confidence and security. She will tell you that her mission is to teach women to be financially secure.

One conversation with Jones, however, and you will learn that not only does she help empower women in their finances, she also empowers them in their self confidence and judgements. She also helps men (Although she is the first to say that men find her approach  “unique”).

Jones became a multi-millionaire at age 39.  At the age of 45, she became a widow when her husband died suddenly of an aneurysm.  Instead of letting her grief constrain her, Jones was able to funnel that energy into a calling of sorts. Continue reading