It’s one of those cliches that’s not going anywhere because it’s true — content is king. Rather than dying out as a passing trend, the need for quality content in your online marketing continues to grow, and this fact won’t be changing anytime soon.
Not only does SEO now depend almost exclusively on your company’s ability to continually produce and share quality content, but your potential clients and customers have come to expect it. They want to find evidence of your knowledge and insight when they land on your website. They’re seeking your sage wisdom and searching for evidence that you can help them with their needs or desires before they even consider making a buying decision.
But even if you’re already convinced of good content’s value, there’s a good chance you don’t have the time or inclination to keep your content marketing efforts going strong — sitting down at your laptop to write for hours every week. If you’re like many business owners who come to us, you might have started a blog with the best intentions, but you haven’t been able to keep it up without feeling stretched too thin.
Outsourcing content creation is one way to keep your content flowing without drowning in unwanted tasks and responsibilities.
Here are 7 signs it might be time to outsource your content creation (or at least parts of it): Continue reading