Tag Archives: content creation

8 Signs It’s Time to Outsource Your Content Creation

content-grafittiIt’s one of those cliches that’s not going anywhere because it’s true — content is king. Rather than dying out as a passing trend, the need for quality content in your online marketing continues to grow, and this fact won’t be changing anytime soon.

Not only does SEO now depend almost exclusively on your company’s ability to continually produce and share quality content, but your potential clients and customers have come to expect it. They want to find evidence of your knowledge and insight when they land on your website. They’re seeking your sage wisdom and searching for evidence that you can help them with their needs or desires before they even consider making a buying decision.

But even if you’re already convinced of good content’s value, there’s a good chance you don’t have the time or inclination to keep your content marketing efforts going strong — sitting down at your laptop to write for hours every week. If you’re like many business owners who come to us, you might have started a blog with the best intentions, but you haven’t been able to keep it up without feeling stretched too thin.

Outsourcing content creation is one way to keep your content flowing without drowning in unwanted tasks and responsibilities.

Here are 7 signs it might be time to outsource your content creation (or at least parts of it): Continue reading

How to Cultivate Your Market Voice in 11 Easy Steps

speak-238488_640Nurturing the correct business voice for your brand is imperative, if you want to speak to your target market in a language they can relate to and clearly understand. Your online voice gives your brand a personality on your landing page, website, social media pages, blog posts, and any other place you interact with customers, fans and prospects.

With so many people trying to engage the same customers, your voice is what helps you rise above all the chatter to build trust and an emotional bond with your peeps.

According to CBS News MoneyWatch, “It’s not what you say, but how you say it.” The article says that you can have innovative ideas, but if you can’t deliver them in a way that connects with your target prospects and customers and relates to them in a meaningful way, you won’t get long-term results.

So, how do you go about cultivating a voice in your market? It’s a whole lot easier if you follow these 11 simple steps: Continue reading