If you want to achieve and sustain a competitive advantage, you must provide a wide variety of high-quality content, including regular blog posts. “Variety’s the very spice of life,” said Poet William Cowper’s nearly 300 years ago, and it’s as relevant today. So, you shouldn’t limit yourself to blogs.
In fact, Hubspot says that, “Although blogs are still very popular, audiences are somewhat limited in how they can consume them—you can’t read a blog at the gym or while driving, for instance.” One solution is podcasts!
Podcasting is a great way for you and your organization to connect with your peeps and personify your brand while varying your content channels, thus allowing audiences to engage with content wherever, whenever, and however they want. Podcasts are on-demand with no commercial interruptions… kind of like Netflix and other streaming services are to TV viewing. Continue reading
The typical lead generation process includes creating content that consumers are looking for, driving traffic to those content offers, and capturing leads using optimized calls-to-action and forms. From there, the lead can be supported, nurtured, and turned into a sale.
That’s why BOTH lead quality and quantity are so important…and why the entire process is so tough. But, with a little innovation and variety, you can turn your lead generation efforts into a lead generation machine that churns out qualified leads after leads after leads.
Here are a few tips to help fuel your lead machine. Continue reading
I recently read that the average human attention span in the 21st century has fallen to just eight seconds—shorter than that of a goldfish. (That’s probably the same or less than a gnat!) “What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all page views are under a minute in length,” a recent Hubspot post tells us.
If you’re a content-creator like I am, those shorter-than-short attention spans mean we have to change our thinking about content accordingly. “No matter how old school you are when it comes to writing, it’s time to accept that short and relevant is often the new reality,” according to another recent post.
So, what do you do to keep their attention and engage your audience long enough to get them to react and take action? Here are a few strategies for confronting the attention span issues, without sacrificing quality content. Continue reading
No one wants to waste time writing on blog topics that will not generate a meaningful return for your business. So you have to do some validation to determine if your blog topics are appealing to your audience and keeping them engaged. In other words, determine what’s newsworthy to your audience in terms of timing, importance, prominence, and human interest.
Get to know your audience inside out
Before you start writing on a specific topic, here a few questions you should ask yourself, according to Hubspot:
- Who searches for information on this topic? What are their ages, job roles, and demographic traits?
- What emotions do you want to evoke? What are their goals?
- What do you want viewers to do with your blog posts once they read it?
When you have a pretty good idea who your audience is based on their demographic and psychographic (behavioral) traits, you can use this information to determine if your topic ideas fit this target audience. If the topics don’t fit the mold, dump them…and keep the ones that do. Continue reading