The key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers.
So, your list can be a valuable asset, but it won’t grow magically by itself. Website visitors won’t automatically opt in; and now, more than ever, they’re becoming increasingly weary and reluctant to provide their contact information. The online marketplace has become saturated with low-value lead magnets, so people are more likely to see your free offers as potential junk.
The content, not the format, of the lead magnet is what really matters. But it needs to be something irresistible, with a high perceived value–something that provides a specific solution to a specific problem, and it needs to give a sense of instant gratification.
But if you really want to stand out in the cluttered online world, you may be wondering what kind of lead magnet you can offer besides the typical ebook or free report. Our clients often wonder what else they can do to build their list beyond what’s come to be expected.
Here are 5 lead magnet ideas you might not have considered:
Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process.
I use Google to search for a lot of different things many times every day. You probably do, too. But, unless you are a super-techy geek, you probably use Google in its simplest form. You type in a few words and keep trying new words and phrases until you locate what you’re looking for.
A lot of today’s content is confusing, unnecessarily complicated, and difficult to understand…and it confuses your prospects and customers. If they can’t understand what you’re trying to say, then your content is not very useful, right?
Today’s content marketers have to be ready to change direction at a moment’s notice, based on the newest technologies and trends. And it’s going to get even more complex in the coming year, according to industry prognosticators. Any growth strategy for the year ahead undoubtedly will involve embracing the key technologies across the entire business and its operations and satisfying digital behaviors of a business’ consumers or audience.
Hail ye, oh great call to action (CTA)! You are the rock star of any response-driven promotion, whether online or off. We hold you in the highest regard, knowing that even a teeny lift in click-through rate can mean significant gains for a business in terms of eventual leads or sales.
Want to establish yourself as a credible authority within your target market and a trusted resource among your prospects and loyal clients? Want search engines to love you and conversions to rise? Then putting out valuable and relevant content is critical to your success. To be most effective in your online marketing, your content should be both useful and fresh. So sitting down now to develop a content calendar for 2016 will help you stay consistent and stick to your plan throughout the year. 
