The key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers. So, your list can be a valuable asset, but it won’t grow…
Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process. Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand…
I use Google to search for a lot of different things many times every day. You probably do, too. But, unless you are a super-techy geek, you probably use Google in its simplest form. You type in a few words and keep trying new words and phrases until you locate what you’re looking for. I’ve…
A lot of today’s content is confusing, unnecessarily complicated, and difficult to understand…and it confuses your prospects and customers. If they can’t understand what you’re trying to say, then your content is not very useful, right? However, if you can write sharp, clear, straightforward, intelligent, and easy-to-understand content, it becomes practically effortless for people to see…
Today’s content marketers have to be ready to change direction at a moment’s notice, based on the newest technologies and trends. And it’s going to get even more complex in the coming year, according to industry prognosticators. Any growth strategy for the year ahead undoubtedly will involve embracing the key technologies across the entire business…
Hail ye, oh great call to action (CTA)! You are the rock star of any response-driven promotion, whether online or off. We hold you in the highest regard, knowing that even a teeny lift in click-through rate can mean significant gains for a business in terms of eventual leads or sales. A terrific CTA is…
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