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5 Lead Magnet Ideas You Might Not Have Considered

The key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers. So, your list can be a valuable asset, but it won’t grow…

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14 Easy Edits to Make Your Content Shine

Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process. Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand…

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9 Ways to Simplify Your Message

A lot of today’s content is confusing, unnecessarily complicated, and difficult to understand…and it confuses your prospects and customers. If they can’t understand what you’re trying to say, then your content is not very useful, right? However, if you can write sharp, clear, straightforward, intelligent, and easy-to-understand content, it becomes practically effortless for people to see…

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Top 8 Content Marketing Trends for 2016

Today’s content marketers have to be ready to change direction at a moment’s notice, based on the newest technologies and trends. And it’s going to get even more complex in the coming year, according to industry prognosticators. Any growth strategy for the year ahead undoubtedly will involve embracing the key technologies across the entire business…

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