The key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers.
So, your list can be a valuable asset, but it won’t grow magically by itself. Website visitors won’t automatically opt in; and now, more than ever, they’re becoming increasingly weary and reluctant to provide their contact information. The online marketplace has become saturated with low-value lead magnets, so people are more likely to see your free offers as potential junk.
The content, not the format, of the lead magnet is what really matters. But it needs to be something irresistible, with a high perceived value–something that provides a specific solution to a specific problem, and it needs to give a sense of instant gratification.
But if you really want to stand out in the cluttered online world, you may be wondering what kind of lead magnet you can offer besides the typical ebook or free report. Our clients often wonder what else they can do to build their list beyond what’s come to be expected.
Here are 5 lead magnet ideas you might not have considered:
Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process.
Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand out from the pack), you have to be your own editor. Every time you write something, tighten up your own content with these 14 editing tips that’ll make your copy more addictive, engaging, and compelling. Continue reading
I use Google to search for a lot of different things many times every day. You probably do, too. But, unless you are a super-techy geek, you probably use Google in its simplest form. You type in a few words and keep trying new words and phrases until you locate what you’re looking for.
I’ve often suspected that there is a better (easier and more efficient) way. With a little unsophisticated searching, I discovered that there is…and these tips are a cinch to learn. Continue reading
A lot of today’s content is confusing, unnecessarily complicated, and difficult to understand…and it confuses your prospects and customers. If they can’t understand what you’re trying to say, then your content is not very useful, right?
However, if you can write sharp, clear, straightforward, intelligent, and easy-to-understand content, it becomes practically effortless for people to see the value in it. With clarity in your writing, they’ll keep reading…and ultimately want to deal with your business.
Writing with clarity will make your content more powerful and compelling. According to HubSpot, “It turns heads, changes minds, and encourages action.” But you must follow a few simple tips and keep practicing them.
Today’s content marketers have to be ready to change direction at a moment’s notice, based on the newest technologies and trends. And it’s going to get even more complex in the coming year, according to industry prognosticators. Any growth strategy for the year ahead undoubtedly will involve embracing the key technologies across the entire business and its operations and satisfying digital behaviors of a business’ consumers or audience.
If you want to stay ahead of the competition (and budget appropriately), you’ll have to prepare for the following 8 upcoming changes and adapt your content marketing accordingly. Continue reading
Hail ye, oh great call to action (CTA)! You are the rock star of any response-driven promotion, whether online or off. We hold you in the highest regard, knowing that even a teeny lift in click-through rate can mean significant gains for a business in terms of eventual leads or sales.
A terrific CTA is essential for good reason. You could write the most effective, emotional, response driven copy, and it might not amount to anything more than a lot of hot air, unless your CTA is clear. You absolutely have to tell readers what task(s) you want them to perform. Good call to action phrases act like a trail of breadcrumbs leading potential customers directly to what you have to offer.
Yet, when I did a Google search for “CTA,” not once in the first three pages of search results does this little rock star come up among a slew of other results (from Chicago Transit Authority to Chandler Traditional Academy to California Teachers’ Association). So, I think that it is high time to delve deeper into making your own calls to action more inspiring, even though we did touch on this topic in a previous post.
I propose that you put a stop to crappy, weak, blah CTA’s and squeeze every last conversion or sale you can out prospects and customers, by adding more value at this important stage of the sales pitch. So here are 9 tips that will help make it easier to do just that: Continue reading
Want to establish yourself as a credible authority within your target market and a trusted resource among your prospects and loyal clients? Want search engines to love you and conversions to rise? Then putting out valuable and relevant content is critical to your success. To be most effective in your online marketing, your content should be both useful and fresh. So sitting down now to develop a content calendar for 2016 will help you stay consistent and stick to your plan throughout the year. Continue reading