Today, I’d like to address something that comes up in conversations with clients quite a bit — the myth of simple custom design. The proliferation of “get it done quick and cheap” web builders like Squarespace and design marketplaces like Fiverr have led to a growing public assumption that high-quality custom designs and “simple” websites can be had for a pittance. This is just not the case.
Think about buying a custom website or design like buying a one-of-a-kind dress from a fashion designer, custom-made to fit your figure. You wouldn’t go with whomever could provide you with the cheapest dress, ask for it to be completed hastily or farm it out to a tailor who is too far away to take your measurements. The same is true of custom design and site development!
So let’s break it down and look at some specific reasons why you shouldn’t use your bottom line as your guiding light when making decisions about custom design. Continue reading