Tag Archives: customer marketing

7 Tips for High-Power Personalization (Without Sounding Like a Stalker)

personalizationMarketing personalization is very, very important if you want your campaigns to succeed in 2017 and beyond. It shows how well you know your customers, enhances their experiences, and matches people to relevant content. A recent survey reveals that:

  • Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns.
  • Currently one in three marketers (33%) relies on machine-learning personalization; that is, using algorithms and predictive analytics to dynamically present recommendations and experiences at the individual “one-to-one” level.
  • Marketers are using personalization in email campaigns (72%), as well as on their company’s website (57%), mobile site (28%), web app (20%) and mobile app (18%).

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Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading

How to Fix Your Bounce Rate (Hint: It Has Nothing to Do With a Rubber Ball!)

bounce rateWhen you’re not talking about marketing, “bounce” brings back memories of a lot of fun things you did as a kid—jumping around in an inflatable bounce house or playing a game of jacks or dribbling a basketball or tossing a small pink ball against a wall. But “bounce rate” is a whole lot less fun and a lot more confusing when it comes to website analytics.

What is website bounce rate…what’s good and what’s not?

Okay, let’s get this out of the way. Bounce rate is the percentage of single page visits (or web sessions). It’s the number of visits in which a person leaves your website from the landing page without browsing any further. If you  want to know what your bounce rate is, Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website. Continue reading

Upselling and Cross-Selling For Happiness and Profit

upsellingUpselling and its sister cross-selling do NOT have to be dirty words any more. Get rid of those images of sleazy, slimy pitch people selling us stuff we don’t need or want.

Instead, picture your organization using upselling and cross-selling intelligently and judiciously to bring you closer to your customers. That way you can use these valuable techniques to bring you more revenue, better retention and lower churn. Continue reading