When it comes to the digital age, email is as venerable as they come, and this aging form of communication isn’t letting the younger generation kick it around either. Though most of us have embraced various forms of instasnapaging, email remains a central pillar of how we talk to each other.
But it’s not as though email has stood unchanged for all this time. We’ve progressed from boring old plain-text designs to beautiful layouts with all the branding and graphics your little heart could desire. We’ve moved from static delivery of information to interactive emails that allow the reader to engage and respond. We’ve built automation systems that make it possible to have complicated and extended relationships with our readers.
That’s why, just like other more visible parts of our digital experience, it’s important to stay on top of how email is evolving, so we continue to take advantage of new techniques and technologies. So what’s new in 2016? Let’s take a look, shall we? Continue reading