Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the tipping point in email marketing this year.
“In 2019, we can expect consumer expectations for quality content to increase—it’s become an annual tradition,” according to MarketingLand. “Marketers will need to leverage new technologies and disciplines to continue to push the boundaries. Email programs will become even more personalized and more interactive, and as a result, more effective at driving revenue and brand loyalty.”
Here are our eleven electrifying email trends for 2019…
You started to grow your email lists with the best intentions. You heard email marketing is a profitable way to generate leads, convert prospects into customers, and grow your business. So you put an opt-in form on your website, inviting people to sign up for a free offer or to join your newsletter.
Visitors landed on your site, entered their name and email to download their freebie, and started hearing from you regularly. They were warming up to you.
But then you got busy. Your focus turned to running your business, serving your clients, and doing your work. And now the people on your email lists haven’t heard from you in awhile and have grown cold.
You want to reach back out to them, but you’re not sure what to say. Perhaps you’re a little nervous about what they will think and you feel awkward about popping back into their inbox. What if they don’t remember who you are? What if they don’t want to hear from you anymore?
If this sounds familiar, you’re not alone. It’s actually pretty common. Continue reading