email marketing

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The Bottom Line on Subject Lines

When you send out an email, you want people to open, read, and respond. The key is super subject lines. “Not only can they make or break your email campaign in terms of open rates, they (possibly more importantly) directly impact your deliverability,” says AdStation in its “Pretty Great Guide to Subject Lines.” Hubspot says,…

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9 Healthy, Pre-Holiday Tips to Tone Up Your Email Strategy

Concentrating on staying healthy and exercising is especially important this time of year filled with sweet treats and caloric party food. With the holiday season and the new year coming up, it’s a terrific time to tone up not only yourself but also your email strategy. Here are a few tone-up tips: Build a solid…

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Why Email Is Still Going Strong

It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s…

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11 Tips for Writing an Exceptional Email Signature

Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness. Those signatures are a chance for you to: Make it clear who you are Make it easy for people to reach you Give people a place to go to find…

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