Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the…
So, you’ve decided to start using email marketing in your business or you want to step up your email marketing game. Smart move! Maybe you’ve heard that email marketing has the highest ROI of any marketing channel – generating $38-40+ in revenue for every dollar spent. Perhaps you’ve heard all the buzz about list building,…
When you send out an email, you want people to open, read, and respond. The key is super subject lines. “Not only can they make or break your email campaign in terms of open rates, they (possibly more importantly) directly impact your deliverability,” says AdStation in its “Pretty Great Guide to Subject Lines.” Hubspot says,…
Concentrating on staying healthy and exercising is especially important this time of year filled with sweet treats and caloric party food. With the holiday season and the new year coming up, it’s a terrific time to tone up not only yourself but also your email strategy. Here are a few tone-up tips: Build a solid…
It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s…
Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness. Those signatures are a chance for you to: Make it clear who you are Make it easy for people to reach you Give people a place to go to find…
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