Fellow email marketers, hold on to your inboxes! As email turns 41 years old this year, it’s our chance to reboot our email programs and refocus our efforts on 21st century innovation and speed to keep pace with increasingly demanding customers. That’s why it’s so important to know the newest trends and what’s reaching the tipping point in email marketing this year.
“In 2019, we can expect consumer expectations for quality content to increase—it’s become an annual tradition,” according to MarketingLand. “Marketers will need to leverage new technologies and disciplines to continue to push the boundaries. Email programs will become even more personalized and more interactive, and as a result, more effective at driving revenue and brand loyalty.”
Here are our eleven electrifying email trends for 2019…
So, you’ve decided to start using email marketing in your business or you want to step up your email marketing game. Smart move! Maybe you’ve heard that email marketing has the highest ROI of any marketing channel – generating $38-40+ in revenue for every dollar spent. Perhaps you’ve heard all the buzz about list building, lead nurturing, and marketing funnels and you want to truly tap into the power of what modern email marketing can do for your business.
Whether you’re looking to start sending a simple well-crafted newsletter or drive sales from complex automated campaigns, first you’ll need to know how to select the best email service provider (ESP) to get the job done.
An email service provider is a company that offers a web-based platform to send bulk emails or campaigns. ESPs have become increasingly sophisticated over the years and they continue to evolve into feature-rich tools that enable marketers to send and track highly-targeted campaigns using segmentation and automation. Your ESP should help you carry out your email marketing strategy by allowing you to send the most relevant messages to the right contacts at the ideal times to nurture relationships and drive sales. Continue reading
When you send out an email, you want people to open, read, and respond. The key is super subject lines. “Not only can they make or break your email campaign in terms of open rates, they (possibly more importantly) directly impact your deliverability,” says AdStation in its “Pretty Great Guide to Subject Lines.”
Hubspot says, “If you’re reaching out to a prospect via email, you’re either responding to their demonstrated interest (for example, they’ve visited your website, or engaged with your company on social media), or you have a solid reason to believe you can help them…” In fact, research shows that, “35% of email recipients open email based on the subject line alone.” Continue reading
Concentrating on staying healthy and exercising is especially important this time of year filled with sweet treats and caloric party food. With the holiday season and the new year coming up, it’s a terrific time to tone up not only yourself but also your email strategy. Here are a few tone-up tips:
Build a solid acquisition strategy.
If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new email techniques. Continue reading
It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s happening with email.”
Many people think that social media is replacing email or that email is outdated and no longer useful. They are wrong, very wrong indeed!
But there are some keys to success. Just check out the new eMarketer report entitled “Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility.” The report notes that for email to be successful, marketers must analyze how mobile use, increases in message volume and frequency, and data-driven relevancy impact performance. A 2016 co-sponsored DMA (Direct Marketing Association) and Demand Metric survey confirmed a median ROI of 122 percent—more than four times higher than other marketing formats examined, including social media, direct mail, and paid search.
Bet you’re a whole lot more interested now…and want to know why email is still going so strong. Continue reading
Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.
Those signatures are a chance for you to:
- Make it clear who you are
- Make it easy for people to reach you
- Give people a place to go to find out more—about you, about your business, or about something you’re working on
- Leave a lasting impression
If you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. (Don’t go overboard, either. Jamming your signature full of links and a lot of unnecessary information is just plain spammy and self-promotional. And, if you fill it up with too much stuff, your email is likely to get sent to the spam filter instead of being delivered to your target.)
Here are 11 tips for creating email signatures that are helpful and professional. Continue reading
As new marketing outlets keep popping up, email continues to be the gold standard for ROI, generating $44.25 in retail sales for every $1 spent, as reported in a recent article from Multichannel Merchant. That’s why it’s so important for every business to know the new trends and what’s picking up steam in email marketing this year. Continue reading