It’s been just 25 years since email via the Internet first hit the scene in the early 1990’s. Contrary to popular opinion, email is more popular than ever, with marketers relying heavily on email. According to MediaPost, “The well-known Mark Twain quip—‘The reports of my death are greatly exaggerated’—can now be used to describe what’s happening with email.”
Many people think that social media is replacing email or that email is outdated and no longer useful. They are wrong, very wrong indeed!
But there are some keys to success. Just check out the new eMarketer report entitled “Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility.” The report notes that for email to be successful, marketers must analyze how mobile use, increases in message volume and frequency, and data-driven relevancy impact performance. A 2016 co-sponsored DMA (Direct Marketing Association) and Demand Metric survey confirmed a median ROI of 122 percent—more than four times higher than other marketing formats examined, including social media, direct mail, and paid search.
Bet you’re a whole lot more interested now…and want to know why email is still going so strong. Continue reading
Many people think of email signatures as an afterthought (especially small and medium sized businesses). Unfortunately, that’s a major missed opportunity to increase brand awareness.
Those signatures are a chance for you to:
- Make it clear who you are
- Make it easy for people to reach you
- Give people a place to go to find out more—about you, about your business, or about something you’re working on
- Leave a lasting impression
If you’re just putting your name and a point or two of contact information in your signature, you’re not taking full advantage of the opportunity to connect and engage with the people you’re emailing. (Don’t go overboard, either. Jamming your signature full of links and a lot of unnecessary information is just plain spammy and self-promotional. And, if you fill it up with too much stuff, your email is likely to get sent to the spam filter instead of being delivered to your target.)
Here are 11 tips for creating email signatures that are helpful and professional. Continue reading
As new marketing outlets keep popping up, email continues to be the gold standard for ROI, generating $44.25 in retail sales for every $1 spent, as reported in a recent article from Multichannel Merchant. That’s why it’s so important for every business to know the new trends and what’s picking up steam in email marketing this year. Continue reading
Email is a powerful driving force of change and action. That’s because emails contain information and (usually) a method to respond. Those two attributes make email a commanding business tool, especially for small and midsize businesses (SMBs).
Why email works like gangbusters for SMBs
According to a previous Solamar post, “Email marketing is a proven way to cultivate relationships with highly interested prospects. When they trust you with their email address, they are raising their hand and letting you know they’re interested. By staying in touch and providing valuable tips, insights, and useful information consistently, you’re setting yourself up to become a trusted, top-of-mind, go-to resource.” That is why SMBs have such successful email programs that get results and build business.
Another of our posts says that, “Businesses all around the world use email marketing to:
- Boost sales,
- Generate leads,
- Strengthen relationships,
- Increase website traffic, and
- Build brand loyalty.”
No matter what your objective, you have to make sure each of your emails gets opened, read and acted on. When you do, your email works!
Keep in mind, too, that email is an affordable, efficient and flexible option for small and medium sized businesses looking to get their marketing message directly to their target audience and generate more business.
Most importantly, the measurability of the medium means return on investment (ROI) can be measured. The Email Marketing Manual states that, “Well-planned and targeted email marketing campaigns are likely to deliver far higher response rates, relative to cost, than telemarketing or direct mail, both of which require a large investment in resources and don’t offer the same detailed level of measurability.” Continue reading
Permission-based email is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customers. Businesses all around the world use email marketing to:
- Boost sales
- Generate leads
- Strengthen relationships
- Increase website traffic
- Build brand loyalty
No matter what your objective, you have to make sure each of email gets opened, read and acted on, That’s why we’re providing these dozen knock-their-socks-off email success tips: Continue reading