Tag Archives: facebook

How to Get Clicks Without Using Clickbait

Click here hand sign icon. Press button.We’ve all seen it and we’ve all succumbed to the temptation of it. Even to the savviest and most sophisticated web surfers around, clickbait has an appeal that’s hard to resist. It taps right into the human psyche and tugs hard on our FOMO (fear of missing out).

If you’re not quite sure what the term clickbait means, you’ll recognize its description right away. You know those headlines that leave out the most critical information, and you have to click to open the article to find out what it is? That’s clickbait.

Here are some examples: Continue reading

How to Use Facebook Live in Your Small Business Marketing

facebook-liveBy now, we’ve all seen Facebook Live videos in our news feeds; and if you’re like many of our clients, you might be wondering how you can use this fun new feature in your small business marketing.

Facebook Live allows you to broadcast video in real-time and connect with your audience, directly from your smartphone, tablet, or a computer app–with just a few simple taps or clicks, you’re on!

Your video will show up live as your friends or followers scroll, and the recording will save automatically to your news feed, to be viewed or shared later.

Currently, Facebook Live is one of the most powerful ways to get your message seen and heard on the social media platform. As words and images are vying for everyone’s attention, live video is winning the competition with increased reach, visibility, and interaction.

To get started, you’ll want to entice people to watch. We recommend building anticipation by announcing exactly when you’ll be going live ahead of time. Be sure to add a captivating written description for the video before you go live–something that will give people a reason to stop scrolling and check you out.

Once you start rolling, you’ll be able to see who’s watching, so welcome your viewers. Encourage them to stay engaged, acknowledge commenters by name, and respond to their questions and remarks. If you want to gain more viewers, be willing to stay live for 10 minutes or longer, and keep it lively and interesting.

Adding Facebook Live to your marketing mix will help you connect with friends and followers where they’re already hanging out, real-time, in a fresh and exciting way.

Marketers are finding success in building relationships and boosting engagement. Here’s what’s working: Continue reading

7 Facebook Ads Tips For Success

facebook-adsIf you haven’t added Facebook Ads to your small business marketing mix yet, now is a good time to get in the game. More and more businesses are jumping into Facebook Ads every day, so the competition is heating up and the cost per engagement and conversion is steadily rising.

For the past few years, Facebook Ads have been a relatively simple and inexpensive way to generate traffic, engagement, and conversions for your business. But although creating successful Facebook Ads campaigns has become more challenging, Facebook is offering increasingly sophisticated optimization functionality that you can take advantage of if you’re willing to invest the time, effort, and budget.

As the Facebook Ads platform continues to evolve, here are 7 tips for greater success:
Continue reading

Social Media Image Sizes — A 2016 Guide

LikeWe’ve updated this guide for 2017, click here to see the new guide.

If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with your community. The problem is, social networks are constantly changing the recommended specs for images, and different uses for images often require different dimensions (the height and width of the image).

That’s why we’ve created this handy guide to creating social media images for a number of the most popular networks out there, and we will endeavor to make sure that it stays up-to-date as things inevitably change. Let’s begin!

A Few Universal Tips

There are a few things that you’ll want to try to do no matter where you are posting. Firstly, don’t stray from the recommended dimensions if at all possible. If you do, you are likely to cause stretching and/or blurring when the image displays. There are plenty of user-friendly image editors available for free online, if you are uncomfortable with or do not have access to Photoshop, including Pixlr, PicMonkey or if you use WordPress, WordPress’s built in image editor. The one caveat to this rule is if you’d like to use a larger image than recommended. Social networks apply pretty heavy compression to over-large images, which can actually result in a slightly worse quality than if you had uploaded the recommended size. However, Twitter actually applies this compression to all uploaded images, so in that one instance, uploading a larger image may increase quality, though results vary. If you do opt for a larger image, just make sure that it is larger in scale to the recommended dimensions. If your image contains a logo or text, you may want to use a png file instead of jpg, because they will be less likely to distort in a png.

Facebook

COVER IMAGE — 851 x 315 px

When choosing or designing an image, be sure to accommodate for info Facebook places in the lower part of the image space, including business name, type and the new optin button that appears on the lower right corner if you have it turned on.

PROFILE IMAGE — 180 x 180 px

SHARED IMAGES — 1200 x 630 px

SHARED LINKS — 1200 x 627 px

Twitter

COVER IMAGE — 1500 x 500 px

PROFILE IMAGE — 400 x 400 px

SHARED IMAGES — 440 x 220 px

If you don’t want people to have to expand an image to see the whole thing, than the above dimensions are what you want. If you don’t mind people needing to expand your image first, then any dimensions will do.

Instagram

PROFILE IMAGE — 110 x 110 px

SHARED IMAGES — 1080 x 1080 px

LinkedIn

BACKGROUND IMAGE — 1400 x 425 px

This one is relatively new, and can be tricky if you want to fill it with branding. Only the top strip of the image will show above the content. It is often better to try and use an abstract image without logo or text here.

BANNER IMAGE — 646×220

Also pretty new, the banner image shows up on your brand’s home page.

COVER IMAGE — 974 x 330 px

LOGO/PROFILE IMAGE — 400 x 400 px

Google +

COVER IMAGE — 1080 x 608 px

PROFILE IMAGE — 250 x 250 px

SHARED IMAGE — 497 x 373 px

SHARED LINKS — 150 x 150 px

Google + turns images associated with links into thumbnails at the above dimensions. We don’t recommend you use those dimensions for these, just be aware that they will be thumbnailized (I just invented a word!).

Pinterest

PROFILE IMAGE — 165 x 165 px

PINS — 236px in width, can be as tall as you like.

Youtube

COVER IMAGE — 2560 x 1440 px

This image only displays full size on televisions, otherwise you will only see a portion. For this reason, it’s important to keep stuff you always want visible in a 1546 x 423 px area directly in the center of your 2560 x 1440 px image.

And there you have it! Now you can make images for social media to your hearts content. When we’ve updated this post, we’ll announce we’ve done so at the top of it, so check back to see if things have changed. You can bet they will.

Want awesome social media images that fit perfectly wherever they need to? Give the designers at Solamar a shout.

How to Use Facebook Business Manager

facebook-managerIf you use Facebook as a marketing tool to grow your business, there’s a good chance that you’re wasting time by getting distracted in the process. Whether you pop into Facebook to schedule a status update on your business page, check your notifications, or peek at ad’s performance, what should have taken 15 minutes suddenly sucked you in for 45.

You had good intentions, but then you saw a political rant that made your blood boil, a super cute photo of your friend’s new rescue dog, a hilarious dance video, or an inspirational quote… and where did the time go? Sound familiar?

You either need laser-focused discipline, or better yet — the Facebook Business Manager. It’s a time saver and saving grace for many social media managers and small business owners, and it’s much more convenient to use. When you log in to the Facebook Business Manager, you can bypasses the cat memes and controversy to land directly on a dashboard and get down to serious business. Continue reading

How To Create A Facebook Profile Video

Facebook_like_thumbHave you noticed Facebook is rolling out some new updates again?

Constant changes can be frustrating for business owners using social media, but the new Facebook profile video is a fresh new feature added to spruce up your profile with a fun and lively touch. It’s just rolling out, and we’re not quite sure if it will catch on yet, but it seems to be a cool way for you to add some personality and a quick introduction to who you are or what’s on your mind.

You’ve only got seven seconds to work with, but just like on Instagram, the video loops. It shows up on your friend’s newsfeeds when you add it, and then it’s visible to your profile visitors for as long as you want it to be. Continue reading

5 Tips for Creating a Successful Remarketing Ad Campaign on Facebook

center-736423_640When people land on your website, it’s because they’re curious about your business and the products or services you offer. However, many visitors are just browsing, get easily distracted, and click away quickly. Even with the most attention-grabbing website and highly compelling content, it’s not likely you’ll land a buyer who’s just stopping by for the first time.

Even if you’ve piqued their interest or enticed them to join your email list, the first website visit is only the beginning of a developing relationship with each website visitor. But once someone has shown interest by visiting your site, wouldn’t it be great if you could remind them why they should return? Well, thanks to remarketing (a.k.a retargeting) ad campaigns, you can do that.

If this is news to you, I can assure you that you’re already familiar with remarketing and you encounter it every day. Have you ever noticed how when you’re shopping for a new pair of boots online or researching that gadget you’ve been geeking out over, you suddenly start seeing ads for that exact item everywhere you go on the web? That’s remarketing at work.

Remarketing isn’t new. It’s been going on for years. However, in the past few years the tactic has become far more prevalent, and we’ve all come to expect and even welcome it. At one point, you might have thought remarketing was an odd coincidence until you eventually recognized it for what it was — a clever technology-driven marketing tactic. The company whose ads keep popping up wants to make it easy for you to buy something that already caught your attention.

You might think to yourself, ”Oh, yeah. I haven’t registered for that conference yet and I’m about to miss the early bird special. I’m glad this ad reminded me.” Or you might think, “That’s right! I do deserve that massage I’ve been putting off. I’m going to go ahead and make an appointment now.”

So rather than getting bombarded with ads that are of no interest to you, remarketing campaigns serve as helpful reminders. Which is why, from a marketer’s perspective, you want to look at setting up your campaign that way.

Retargeting is a powerful digital marketing technique, and Facebook (as well, as Google AdWords, but we’ll save that for another time) has made it accessible and affordable for savvy small business advertisers like you. Stay tuned, and I’ll give you 5 tips on how best to take advantage of what they offer: Continue reading