Tag Archives: instagram

3 Tips to Escape Your Social Media Overload

Young and attractive business woman in stressLet’s face it, we live in a world where social media is no longer an option, it is a necessity. Sure, you can embrace your inner Luddite and become a digital hermit, eschewing all forms of online social interaction, but the ramifications of that decision on your social and work lives would be dire.

Your friends expect you to be following along with their escapades online, and your clientele expect you to be responsive to the queries and needs they put forth via social media. Both expect you to be present, creating an island for yourself in the ocean of digital content. If you don’t, you risk being forgotten, or worse, actively despised for your misanthropic behavior.

So you need social media in your life. Which is fine! Social media is as popular as it is because it brings us together in ways that was never possible without it. It opened the floodgates of communication, creating an outpouring of human contact unprecedented in the history of mankind. Think about it! It is now possible to know what people are thinking in realtime, anywhere on the globe. When you stop taking it for granted, that is a bonafide AMAZING THING!!!

But being amazing doesn’t stop immersing yourself in the data-stream from being any less overwhelming. We are finite creatures, faced with an infinite source of interest, and unless we are diligent about managing how much time we spend absorbing and interacting with it, we risk losing sleep, productivity, even family to it’s seductive embrace.

Here then, are a few tips to help you escape social media overload, while maintaining a healthy and productive presence online: Continue reading

Insta-Tips: Instagram and Your Business

10040668044_e41bb1cc85I discovered Instagram way back in December of 2010. A friend of mine started posting pictures to Facebook that were clearly cooler than any “regular” photo I was used to seeing. His photos were as styled and sleek as a Vanity Fair spread. I was Insta-hooked. A photography enthusiast, I immediately did some research and fell in love with the amazing app that made my friend’s photos possible — Instagram.

Just in case you don’t know, Instagram is a social media platform that allows users to share images with other followers. It combines a user-friendly interface with artistic photo filters which users apply at the tap of a finger. Instagram recently added some options that allow users to fine-tune their filter settings, but photography knowledge is not a prerequisite for this fun app.

For now, Instagram is free and is an easy way to get your brand and/or your name out there. You may doubt the exposure it will offer you, but don’t. There were 200 million users as of the end of March 2014.  What’s more, 75 million are daily Instagram users.

As it turns out, when I discovered Instagram in December of 2010, it had just launched in October of that year and immediately spread like wildfire. According to inc.com, “At the end of the first week of the company’s launch, Instagram had been downloaded 100,000 times. Another week passed, and another 100,000 people had downloaded the app. By the middle of December, the community had grown to a million users.”

Clearly, I wasn’t alone in my love of filters and lighting. I began using Instagram in my daily life — and before I knew it, was promoting the easy-to-use app to colleagues and clients alike. Here at Solamar, many of our clients are on Instagram. Our CEO, Chelsea Berler, shares amazing Instagram pics often. Among our clients; Kat Perkins, Mark Groves, and Gabrielle Bernstein have mastered the art of Instagram-ing.

It all begs the question; what sets some Instagram-ers apart from the crowd? To grow your list of followers, and subsequently, your business, here are five Insta-Tips: Continue reading