Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.
Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.
A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.
The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.
Here are 8 ways to boost your lead conversion rate: Continue reading