The key to success in marketing your business online requires the ability to attract high-quality leads. The more ideal clients or customers you add to your email list, the more likely you’ll convert people who might have just been website browsers into buyers.
So, your list can be a valuable asset, but it won’t grow magically by itself. Website visitors won’t automatically opt in; and now, more than ever, they’re becoming increasingly weary and reluctant to provide their contact information. The online marketplace has become saturated with low-value lead magnets, so people are more likely to see your free offers as potential junk.
The content, not the format, of the lead magnet is what really matters. But it needs to be something irresistible, with a high perceived value–something that provides a specific solution to a specific problem, and it needs to give a sense of instant gratification.
But if you really want to stand out in the cluttered online world, you may be wondering what kind of lead magnet you can offer besides the typical ebook or free report. Our clients often wonder what else they can do to build their list beyond what’s come to be expected.
Here are 5 lead magnet ideas you might not have considered: