Welp, go figure. Just a few months after we wrote about embracing the double opt-in for email lists after switching to MailChimp, they’ve done an about-face on their opt-in policy and made all of their forms single opt-in by default.
Looking at the reaction from the MailChimp community, it seems to be a controversial move, especially since MailChimp has spent years trying to convince people that double opt-in is the one true way. Personally, I’m for it. While I believe that double opt-in is still a much more secure way of doing things, and leads to higher-quality leads, I also think having a choice to do things the way you want is better. There are certainly instances where a single opt-in, which requires no more input from the user once they enter their information the first time, leads to a much smoother user experience.
However, rather than let you make that choice on your own time, MailChimp has decided to convert all of its forms to the single opt-in unless you go in and tell it not to. They started this process early last week, but it wasn’t live for everyone until last Friday. If you’ve been using double opt-in on any of your Mailchimp forms, and you don’t want them to become single opt-in, you’ll need to take action to make sure they continue to operate as intended. Stick around, and I’ll walk you through it. Continue reading
Here at Solamar, we just finished a big switch from Infusionsoft to Mailchimp for all of our online forms / email management. While Infusionsoft is great, we just didn’t need that powerful of a system for what we were trying to accomplish with it, and Mailchimp is our total fave if you don’t need all of the power that Infusionsoft offers.
As we were thinking through the migration and how best to approach it, one issue came up — Mailchimp requires a double-optin for list sign-ups.
What this means is that when someone fills out a form on our site, they don’t automatically get entered into the list on Mailchimp. First, they get sent a confirmation email asking them if they reeeaaaalllly wanted to sign up. Only once they click the button in that email are they finally added to the list and taken to any thank-you pages.
At first, we were like, “Heck, no!” The last thing we wanted to do was add more complexity to the process for our visitors, and were afraid of losing people if the confirmation ended up in a spam folder (which sometimes happens). We wanted signing up to be as simple and painless as possible. What if they missed the confirmation email, or got annoyed at having to take another step and didn’t continue? Continue reading
If your business isn’t automating some of your marketing efforts, there’s a good chance you’re missing out on practical and powerful opportunities to better connect with your leads and customers and generate more revenue for your company.
Marketing automation technology helps to free up time and enhance the efficacy of marketing activities by eliminating repetitive tasks and leveraging data to your advantage. You can put software to work for you in smart ways to boost the results of everything you do to promote your business.
If you’re willing to invest in robust tools, such as Infusionsoft, marketing automation technology offers even more sophisticated options than what I’ll cover here. However, with recent innovations within simple and affordable tools, such as MailChimp, these suggestions are too easy and accessible for any small business owner to overlook.
Here are 5 marketing automation tips any business can use: Continue reading
Email marketing continues to be one of the most effective ways to nurture and grow customer relationships and boost sales conversions. Research has shown year after year that despite the number of shiny new options available to all of us in our digital marketing toolbox, the reach and power of email endures; and at Solamar, we see the results of effective email marketing with our clients every day.
Whether you want to jump into email marketing as a newbie or step up your email game this year, it’s important to choose the right email marketing software for your small business. There are tons of email marketing tools available at your fingertips, so trying to decide which one to use can be overwhelming if you don’t know what to look for.
The team at Solamar supports a wide variety of email marketing software for our clients. Each tool has benefits and drawbacks, positive features, and annoying quirks to work around. Here’s a short list of our go-to tools: Continue reading
I’d say it’s common marketing knowledge at this point that utilizing an email newsletter (or ezine) for your business has many benefits, but for those who are new to the party, let’s have a refresher, shall we?
An email newsletter is an email you send to a list of subscribers on a recurring basis (once a week or month), usually with casual content like article excerpts, short personal messages and announcements. You don’t see a lot of pushy sales content in newsletters, though their ultimate goal is often to sell or generate leads. They do this by regularly placing your brand along-side bite-size pieces of interesting content that make it more likely for people to both remember you and click through to your pages.
The catch is, your newsletter needs to POP! You can’t just write an email, call it a newsletter and send it off to your list. Or, at least, you shouldn’t expect good results if you do. Though email clients are still in the stone-age compared to browsers when it comes to displaying beautifully styled content, forward thinking newsletter designers have found ways to make even the stodgiest email clients (I’m looking at you Outlook), display attractive and responsive email newsletters.
So how do you make your newsletter pop? Stay tuned, and I’ll give you a few tips! Continue reading