Tag Archives: marketing tips

Podcasting for Beginners: Giving Your Business a Voice

There’s been explosive growth to podcast listeners over the past few years, and the popularity of podcasts is continuing to rise. To say that podcasts are “having a moment” would be an understatement, according to industry research data.

  • According to an Edison Research study, an estimated 67 million people listened in 2017, roughly 25% of the U.S. population over age 12, up 45% from 2015, and up 180% from 2009.
  • eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.

Podcasting was once regarded as a self-indulgent hobby for individuals who liked to listen to the sound of their own voice. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. Like blogs and social media, podcasts are an easy and effective way for people just like you to share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

According to Entrepreneur, some experts have gone so far as to deem podcasting “the next marketing frontier.”

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How to Pump Energy into a Tired Brand

You know what to do when your energy is fading. You drink some coffee, take a power nap, or work out. But, what do you do when it’s your business brand that’s losing its former oomph and its power is fading?

The answer: It’s time for a brand refresh. Alas, that’ll take more than some exercise or a little caffeine. That’s why we’re giving you some hints on how energize your tired brand. Continue reading

5 Tips For A Sweet Letterhead Design

letterheadOk, yes, we live in a digital age. Screens reign supreme, and the paper age is winding down. But it’s not finished yet! We still use paper in our business dealings all the time, and one of the most important elements of that pulpy communication is the letterhead.

Creating a branded letterhead for your business can make a huge impact in how people respond to you. It’s a chance to further extend your brand while making every letter you send more authentic and credible.

However, good letterhead design can be trickier than you think! You need to make sure that the design doesn’t overpower the text and that it delivers the necessary information in an appropriate way. Stay tuned, and we’ll go through some tips to make sure your new letterhead is looking its best! Continue reading

6 Tips for Great Email Newsletter Design

email newsletterEmail is still going strong as one of the best ways to reach your audience, and an email newsletter (ezine) is one of the best ways to engage that audience. On top of that, we now have an incredible pool of tools and services that have been created to assist the generation of attractive email newsletters.

So why is it that I still see horribly unattractive newsletters in my inbox all the time?! Just because someone has signed up for your newsletter and given you their precious email address doesn’t mean you can take them for granted! They may have decided to receive content from you, but if you don’t deliver something they actually want to read, they won’t.

Let’s look at a bunch of ways you can ensure that your email newsletter is good-looking and effective. Continue reading

How to Plan a Successful First Online Launch

online launchIf you’re like many clients who come to us, you’ve got a great idea for a program, course or product and you want to launch it online. You’ve seen many other entrepreneurs launch their thing, you’ve heard countless success stories, and launching looks like your ticket to finally making big bucks online without trading hours for dollars around the clock.

The good news is, of course it is possible to have successful launches and create a successful online business. We’ve had the opportunity to support many clients with thriving online businesses at Solamar. But it isn’t as simple as it appears from the outside looking in and there are many misconceptions about what it takes to actually pull off a successful launch.

There’s a lot going on behind the scenes, so I’m going to pull back the curtain a bit to provide some helpful insights for planning your first online launch. Continue reading

8 Ways to Boost Your Lead Conversion Rate

Want to grow your business and close more sales using online marketing? First, you need to attract more prospects and generate quality leads.

Online marketing lead generation is the process of attracting people who were strangers to your website and converting them into warmer prospects.

A lead is a prospective customer who has indicated interest in what your business offers by providing you with their contact information. They’ve let you know that they’re receptive to learning more and that they may be looking to hire you or buy from you.

The term conversion rate refers to the percentage of people who visit your website that take a desired action. While your ultimate goal is to gain more customers, most customers will not buy the first time they land on your site. So your initial goal should be to generate leads that you can nurture and build relationships that lead to sales.

Here are 8 ways to boost your lead conversion rate: Continue reading

Turning Up the Volume on Digital Audio

digital audioWhen you’re thinking about online marketing, you should stop, look, and LISTEN! That’s because of the surge in digital audio as an online content marketing tool. Plus, digital audio is a medium that combines the effectiveness of radio with the added dimension of proprietary data. Additionally, digital audio gives people both control and access with the proliferation of streaming services, smart devices, IoT, WiFi, and 4G has given consumers unprecedented access to digital audio.

It used to be exclusively about visuals…the graphics, the colors, the fonts, the videos. People came to your site to look at the sights. The sounds weren’t as important. Just an afterthought. Continue reading