Tag Archives: media

Podcasting for Beginners: Giving Your Business a Voice

There’s been explosive growth to podcast listeners over the past few years, and the popularity of podcasts is continuing to rise. To say that podcasts are “having a moment” would be an understatement, according to industry research data.

  • According to an Edison Research study, an estimated 67 million people listened in 2017, roughly 25% of the U.S. population over age 12, up 45% from 2015, and up 180% from 2009.
  • eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.

Podcasting was once regarded as a self-indulgent hobby for individuals who liked to listen to the sound of their own voice. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. Like blogs and social media, podcasts are an easy and effective way for people just like you to share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

According to Entrepreneur, some experts have gone so far as to deem podcasting “the next marketing frontier.”

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How to Build a Press Page That Works

camera-711040_640As an entrepreneur, you spend tons of time trying to generate interest in you and your business. You send out press releases, work your social connections and spend lots of time trying to drive interested traffic to your website.

But all of that work can be for naught if your website doesn’t have an effective Press page. Internet visitors are fickle beasts, even the journalists among them, and if they can’t find what they are looking for quickly, they are liable to move on.

The media-professionals visiting your site will usually be looking to bypass the sales and marketing sections and dial straight into the info that establishes you as an authority, or provides official concrete information on how to contact you, or who you are. In addition, if they are doing a story on you, journalists will need access to photos, bios and any other information they might need in order to complete and publish their work.

Clearly, having an effective Press page is an important part of any modern marketing strategy, so here are a few tips for making yours as useful as possible. Continue reading