Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process.
Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand out from the pack), you have to be your own editor. Every time you write something, tighten up your own content with these 14 editing tips that’ll make your copy more addictive, engaging, and compelling. Continue reading
I use Google to search for a lot of different things many times every day. You probably do, too. But, unless you are a super-techy geek, you probably use Google in its simplest form. You type in a few words and keep trying new words and phrases until you locate what you’re looking for.
I’ve often suspected that there is a better (easier and more efficient) way. With a little unsophisticated searching, I discovered that there is…and these tips are a cinch to learn. Continue reading
A lot of today’s content is confusing, unnecessarily complicated, and difficult to understand…and it confuses your prospects and customers. If they can’t understand what you’re trying to say, then your content is not very useful, right?
However, if you can write sharp, clear, straightforward, intelligent, and easy-to-understand content, it becomes practically effortless for people to see the value in it. With clarity in your writing, they’ll keep reading…and ultimately want to deal with your business.
Writing with clarity will make your content more powerful and compelling. According to HubSpot, “It turns heads, changes minds, and encourages action.” But you must follow a few simple tips and keep practicing them.