You have a passion for a specific niche, one that is waiting to be tapped (or so you think). You quickly jump into opening your own online business to break into that niche. You spend a ton of money, time and sweat to open an office, have someone develop a professional-looking website for you, pay for web hosting the site, and hire an assistant.
But unfortunately, the customers are not knocking down your door, and your income is marginal, at best. Even after a year or two, it’s more of a hobby than a real business.
Is it worth saving? What could you be doing better? Continue reading