Want to grow your business using online marketing? Then growing your email list is one of the smartest moves you can make.
Email marketing is a proven way to cultivate relationships with highly interested prospects. When they trust you with their email address, they are raising their hand and letting you know they’re interested. By staying in touch and providing valuable tips, insights, and useful information consistently, you’re setting yourself up to become a trusted, top-of-mind, go-to resource.
But before you start dishing out generous tidbits in your email marketing, you’ve got to entice the right people to opt in for your list. And because there’s so much information out there, what you’re offering better be good. In fact, it needs to be irresistible. Even though it’s free, it has to be worth their time and attention. Your free opt-in offer — also known as a lead magnet, ethical bribe, or free taste — has to be something they need or desire. Continue reading