online content

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Writing a “Contact Us” Page That Connects

There are some pages on your website that are viewed more than others, which makes them more important. Like the Contact Us page. No big surprise. But, what does surprise me is how many people don’t use this obvious information to their advantage…to optimize that page to get people to connect with their organization. That’s…

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14 Easy Edits to Make Your Content Shine

Editing your own copy simply means recognizing weaknesses and fixing them. Easy peasy, right? Yet, it’s an often overlooked part of the writing process. Quite frankly, even the best writers rarely spit out their best copy in the first draft (contrary to popular opinion). So, for the sake of making your writing shine (and stand…

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Creating Headlines, Opt-in Copy and Email Subject Lines That Capture Readers

We’ve posted many blogs on writing content that gets leads and sells. After all, that’s what our business is about. It’s what our readers are interested in. Frankly, if you can’t get and keep your prospects’ interest, you are going to be out of business fast. This topic is really nothing groundbreaking. Or is it…

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