If you know anything about fashion, you know that style is timeless, fashion is ever-changing, and when something is “trendy” it’s all the rage today, but it may be completely old-hat and possibly even a little embarrassing tomorrow.
Before you dismiss fashion advice dished by someone who wears jeans, a t-shirt, and flip flops every day (if I can help it), stick with me here.
It’s important that your marketing has style. Style stands the test of time, it’s classic, and it always allows you to present yourself and your business in the best possible and most alluring way.
Style shines through authentically, and resonates with the right people. You know a person who has style as soon as she walks in the room. You can’t quite put your finger on it, but you can see it and sense it. You want your marketing to have that kind of style — that turns heads and attracts the right attention and respect.
You also want your marketing to be fashionable. In much the same way that clothing styles are constantly changing from season to season, marketing — now more than ever — is continuously evolving. Your business will benefit from knowing the latest marketing techniques, tools, and best practices. Remaining fashionable and even ahead of the trends will set you apart from the crowd. Continue reading