Tag Archives: online video

3 Tips for a Killer Background Video

background videoSo you want a background video for your website, and for good reason! Sure, they’re all the rage right now, but you’re not just jumping on the bandwagon. You recognize that the popularity of background videos in modern web design is for a reason. They look fantastic when properly implemented, breathing life into what is often a pretty static medium.

However, improperly implemented they can have a pretty negative impact on both your site’s aesthetic and it’s performance.

Well, we certainly don’t want that! So how do you make sure your background video is helping your site instead of hurting it? Stay tuned, and we’ll stick a few tips to the wall. Continue reading

9 Ways to Make Your Website Work Harder

website workA website should help, not hurt, a small business or start up. Today’s users expect (and deserve!) an awesome online experience. Customers have been spoiled by hardworking sites that are fast, easy to navigate, attractive and, in many cases, even fun.

Unfortunately, many businesses have websites that look like an afterthought… sometimes they are even cringe-worthy. Sure, your website is mobile-friendly and your call-to-actions are bold and enticing. But, that’s not enough! It has to work harder day-in-and-day-out.

Gone are the days when you’d create a website and then leave it to do its job. Now, we are constantly having to test, track and make modifications to keep it competitive and on target. All this, so your organization doesn’t have to settle for a less-than-fantastic, user-friendly user experience.

Here are 9 easy ways to energize your website to make it work harder for your business…and actively make it a destination for consumers. Continue reading

Make Video Work for Your Website

sol-blog-videoAccording to eMarketer, the category of digital advertising as a whole is up immensely, growing 44% from 2012 to 2013, to an estimated $4.15 billion. That’s a lot of growth!

According to Unbounce.com,  “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety”. Another benefit? In that same survey, sites that had an introductory video on their homepage saw a 10% increase in their conversion rates.

Not bad, huh? With stats like these, it is no wonder that video will account for two-thirds of the world’s mobile data traffic by 2016.

If you aren’t using video yet, here are some tips for when you bring video to your website:

Keep your site simple.

Getting carried away is easy — we all want to include as much info as we can on our sites, but remember that when visitors are bombarded with something (be it fancy-schmancy text, a lot of text or even too many graphics) their eyes get tired and they leave your site.

The cure? Video. By including just one simple video on your homepage, you give readers a reason to stay — and you give their eyes a rest!

Chances are, they clicked on your site for a reason — they want to learn more about you and your brand.
This is the perfect opportunity to make yourself known. Consider it an introduction. With a clear and to-the-point title and a simple subtitle, use this space to tell us who you are. You can say so much more in a  video than in a cluttered design. This brings us to our next tip.

Be Real

The idea when you use video on your marketing page is to engage and connect with viewers. Now, this may sound like a task, but it doesn’t have to be.

If you are going to speak directly to the camera yourself, try to imagine you are chatting with a friend. Be positive and warm.

Here at Solamar, many of our clients are incorporating “real” video into their sites — and doing so beautifully.

Kat Perkins, a contestant on the popular TV show, “The Voice” was able to create a simple, yet captivating homepage through use of video.

Sure, Perkins is skilled in performing for a camera — but don’t be intimidated if you’re not! Even those of us that are less experienced in front of a camera can stand out in our videos. Proof of that is Brook Kreder, Founder of “The Sole Revolution” and an avid runner. On Kreder’s site, she uses testimonial to deliver her message. By letting a client tell her story for her, Kreder not only promotes her brand, but she lends credence to her product.

Another Solamar client, Kimberly Doehnert, is an example that your videos can be casual — yet still deliver a big punch. By taking us inside her gym, Doehnert makes her video relatable… and real. Doehnert also does a great job of keeping her design simple and fuss-free.

Be True to Your Brand

Thankfully, there are plenty of inspiring examples of video in web to show us how to add this peppy design element without sacrificing beautiful design.

When you are bringing video to your page though, always keep your brand in mind.

It is great to be creative, but always stay consistent with your brand voice. Unsure how? Look to Oreo (yep, still making those delicious round cookies) or Nike’s Jordan brand (still good looking and functional).

One look at either site, and you see that both are consistently true to their brand. Oreo was always a simple, child friendly snack – and their videos are too! Jordans have always been considered cool and authentic by athletes. Their video carries this message on.

Want to kick it up a notch? Consider product videos, video contests, or even a fun play on words (remember Kmart?)

At the end of the day, video should be fun, engaging and educational. Need help, or just love the examples we’ve shown you? Give us a shout! We have the expertise and experience you need.

10 Steps to Writing Video Scripts That Work

noteOnline video has the power to reel in business in 60 seconds. When done right, a short video can be a convincing, engaging and powerful marketing tool.

But before you start thinking of the where to shoot, what to animate, or how to light your video, you have to develop a well-written, well-organized script.

Keep in mind what author and aviator, Anne M. Lindbergh, said, “Good communication is as stimulating as black coffee, and just as hard to sleep after!” So make sure your video is a killer and not a snore-athon by starting with the same kind of preparation you do for any kind of targeted marketing: know your audience, your message and your call-to-action. (And be sure to keep your budget in mind.)

Whether you’re planning a minute-long video or a bite-sized video, it needs to tell a story,…while walking the fine line between promoting a brand and pushing too much,” Solamar’s Founder and CEO, Chelsea Berler, adds. “Keep it simple, you don’t have time for elaborate concepts. Be creative, be funny, make content whose primary purpose is to engage people’s interest.”

Beyond that, here are 10 pointers to help you write compelling scripts. Continue reading