Tag Archives: pinterest

New Twitter and Pinterest Features Push All the Right Buttons

twitrestOver the last month or so, both Twitter and Pinterest have added buttons that make tapping into these social media sites faster and easier for businesses. On August 24, 2016, Twitter rolled out a new DM (direct message) button that allows visitors to send and receive private messages directly to and from a company, instead of having to post tweets for public view. Then on September 15th, Pinterest launched its “Promote” button that lets advertisers promote their pins in just seconds.

Wow! Think about all the speed and ease you get for your business tweets and pins at the touch of a button. Just click to promote Pinterest ad campaigns or to send and receive direct customer messages on Twitter. Continue reading

7 Tips for Advertising on Pinterest

pinterestIf you’re a Pinterest user, you may have noticed lately that Pinterest ads are showing up in your feed. They appear alongside the pins of the accounts you follow and the pins Pinterest suggests for you. You’ll recognize them by the note at the bottom that simply states, “Promoted by” and the business name.

With the right strategy and a reasonable budget, your promoted pins could gain this valuable exposure too. As with all social advertising, the trick is getting the right promoted pins in front of the right people to drive more traffic and greater conversions.

The good news is, Pinterest has been working to develop a platform that is user-friendly for small business advertisers to help them create better results. As most of Pinterest’s content is generated by businesses, the social media company recognizes the potential benefit of making tools available that allow more businesses to see greater return on the time and effort they are investing in the platform.

Pinterest ad campaigns allow advertisers to target specific interests and keywords. Pinterest users tend to use the platform to seek out content specific to their interests, particularly things that they may potentially buy. People often use Pinterest as a tool to research and plan for future purchases, which is something advertisers can tap into, especially as part of a lead generation strategy.

Here are 6 quick tips to get started with Pinterest ads: Continue reading

Social Media Image Sizes — A 2016 Guide

LikeWe’ve updated this guide for 2017, click here to see the new guide.

If you are in any way engaged with social media, then you’ve probably had to create images to use when promoting or sharing things with your community. The problem is, social networks are constantly changing the recommended specs for images, and different uses for images often require different dimensions (the height and width of the image).

That’s why we’ve created this handy guide to creating social media images for a number of the most popular networks out there, and we will endeavor to make sure that it stays up-to-date as things inevitably change. Let’s begin!

A Few Universal Tips

There are a few things that you’ll want to try to do no matter where you are posting. Firstly, don’t stray from the recommended dimensions if at all possible. If you do, you are likely to cause stretching and/or blurring when the image displays. There are plenty of user-friendly image editors available for free online, if you are uncomfortable with or do not have access to Photoshop, including Pixlr, PicMonkey or if you use WordPress, WordPress’s built in image editor. The one caveat to this rule is if you’d like to use a larger image than recommended. Social networks apply pretty heavy compression to over-large images, which can actually result in a slightly worse quality than if you had uploaded the recommended size. However, Twitter actually applies this compression to all uploaded images, so in that one instance, uploading a larger image may increase quality, though results vary. If you do opt for a larger image, just make sure that it is larger in scale to the recommended dimensions. If your image contains a logo or text, you may want to use a png file instead of jpg, because they will be less likely to distort in a png.

Facebook

COVER IMAGE — 851 x 315 px

When choosing or designing an image, be sure to accommodate for info Facebook places in the lower part of the image space, including business name, type and the new optin button that appears on the lower right corner if you have it turned on.

PROFILE IMAGE — 180 x 180 px

SHARED IMAGES — 1200 x 630 px

SHARED LINKS — 1200 x 627 px

Twitter

COVER IMAGE — 1500 x 500 px

PROFILE IMAGE — 400 x 400 px

SHARED IMAGES — 440 x 220 px

If you don’t want people to have to expand an image to see the whole thing, than the above dimensions are what you want. If you don’t mind people needing to expand your image first, then any dimensions will do.

Instagram

PROFILE IMAGE — 110 x 110 px

SHARED IMAGES — 1080 x 1080 px

LinkedIn

BACKGROUND IMAGE — 1400 x 425 px

This one is relatively new, and can be tricky if you want to fill it with branding. Only the top strip of the image will show above the content. It is often better to try and use an abstract image without logo or text here.

BANNER IMAGE — 646×220

Also pretty new, the banner image shows up on your brand’s home page.

COVER IMAGE — 974 x 330 px

LOGO/PROFILE IMAGE — 400 x 400 px

Google +

COVER IMAGE — 1080 x 608 px

PROFILE IMAGE — 250 x 250 px

SHARED IMAGE — 497 x 373 px

SHARED LINKS — 150 x 150 px

Google + turns images associated with links into thumbnails at the above dimensions. We don’t recommend you use those dimensions for these, just be aware that they will be thumbnailized (I just invented a word!).

Pinterest

PROFILE IMAGE — 165 x 165 px

PINS — 236px in width, can be as tall as you like.

Youtube

COVER IMAGE — 2560 x 1440 px

This image only displays full size on televisions, otherwise you will only see a portion. For this reason, it’s important to keep stuff you always want visible in a 1546 x 423 px area directly in the center of your 2560 x 1440 px image.

And there you have it! Now you can make images for social media to your hearts content. When we’ve updated this post, we’ll announce we’ve done so at the top of it, so check back to see if things have changed. You can bet they will.

Want awesome social media images that fit perfectly wherever they need to? Give the designers at Solamar a shout.