Here at Solamar, as we work with a wide variety of business owners to help them create standout brands, we find that many of our clients fall into the category of “accidental” or “reluctant” entrepreneur. What I mean by this is that they are highly trained and skilled at what they do, and they have a burning desire to help others using their gifts and expertise, but they didn’t necessarily go into their field thinking like an entrepreneur.
Take our therapist clients, for example — each of the amazing therapists who hired us for branding and website design over the past few years had impressive training and experience, knew how to support their clients through life’s greatest challenges, and had hearts of gold with their sights set on helping more people through crisis and difficulty. And though they wanted and needed more clients to continue doing this meaningful and fulfilling work, they didn’t all know how to consistently attract the right clients to fill their practice and create or maintain a sustainable business.
What they needed — and what many business owners, like therapists, coaches and professional service providers need — is a standout brand and an exceptional online presence that communicates their message and connects with their audience, authentically and powerfully. Continue reading